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Blog Advertising
How much Sunday Night Football advertising really costs
January 16, 2026
Sunday Night Football isn’t just another primetime show. It’s one of the last places where advertisers still get what linear TV used to promise by default: massive, live, unduplicated reach. NBC’s ...
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Blog Advertising
AdMiration feature: GEICO’s "Star Treatment"
January 15, 2026
For this week’s AdMiration feature, we looked at consumer response to GEICO’s “Star Treatment” ad, part of the brand’s latest campaign and platform “It Feels Good to GEICO” starring famous athletes ...
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Blog Advertising
Why advertising postmortems make your next campaign better
January 9, 2026
Reviewing an advertising campaign when it closes can be nerve-wracking, but when backed with consumer insight from the start, careful planning and excellent leadership, a postmortem analysis is a ...
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Blog Advertising
The psychology behind ads that make people buy
January 8, 2026
Human psychology is at the center of every great ad. Whether it’s their ability to cultivate prospective-shifting emotions frame-by-frame or the way they use perfectly placed social proof to propel ...
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Blog Advertising
AdMiration’s top 20 ads of 2025
December 18, 2025
It’s that time of year again! Time to celebrate the top ads we've researched through the year. To create our list of the top 20 ads, we combined the sales and brand impact scores of each ad we ...
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Blog Advertising
Top 5 themes from holiday ads in 2025
December 17, 2025
Holiday advertising has long been a proving ground for brands, setting the tone for how they show up at one of the most competitive times of the year. This year was no exception, with clear creative ...
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Blog Advertising
The new Super Bowl playbook: Real-time data and rapid creative optimization
December 12, 2025
The Super Bowl is one of the biggest stages in advertising in the US, but most brands still treat it like a one-night performance. They air the ad, watch the reactions roll in, then wait for a long ...
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Blog Advertising
AdMiration feature: Keurig's "You Deserve Great Coffee Without the Grind"
December 11, 2025
For this week’s AdMiration feature, we looked at consumer response to Keurig's "You Deserve Great Coffee Without the Grind" ad, which was released alongside their new brand platform of the same name ...
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Blog Advertising
10 tips for creating your best holiday ad
December 10, 2025
The run up to the holidays, spanning October to December, is one of the most profitable periods for brands and retailers. Amid all the festive cheer of the holidays, advertisers know this is such a ...
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