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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Themes from Super Bowl LX ads and what brands can learn from them
February 11, 2026
Every year, brands advertising at the Super Bowl are expected to deliver the biggest and best ads to be released during the Big Game. From heart-tugging narratives and celebrity-studded cameos to ...
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Blog Advertising
Ad research ROI: A marketer’s guide to proving value
February 11, 2026
Is ad research a critical part of your marketing plan, or is it still judged as a “nice-to-have?” If it’s the latter, you can shift it to an essential by showing how tying research to decisions leads ...
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Blog Advertising
Super Bowl LX: 12 takeaways from this year’s ad lineup
February 10, 2026
Advertising in the Super Bowl is a massive opportunity for your brand. But it’s also a huge investment — one you want to be sure you get right. Learning from the most successful ads is one way that ...
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Blog Advertising
2026 ad tracker: The complete list of Super Bowl LX advertisers
February 9, 2026
Super Bowl LX didn’t just deliver big game action. It delivered one of the most eclectic and expensive advertising lineups in the event’s history. In 2026, the price of a 30-second commercial has ...
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Blog Advertising
On the ground at Super Bowl LX: Advertising strategies from leading brands
February 8, 2026
The Zappi team was live in San Francisco to see how some of the biggest advertisers are showing up for Super Bowl LX! We spoke at AdWeek House’s The Big Game event and also stopped by Brand ...
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Blog Advertising
How staying true to each brand helps Anheuser-Busch win the big game
February 5, 2026
Anheuser-Busch has been the Official Beer Sponsor of the NFL for over 20 years, and it has over 50 years of experience advertising in the Super Bowl! In fact, this year it is the Super Bowl’s biggest ...
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Blog Advertising
The luxury playbook for Super Bowl advertising
February 4, 2026
For decades, Super Bowl advertising has been dominated by big brands in the food and beverage, alcohol, automotive and tech categories. Luxury brands, however, have traditionally stayed on the ...
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Blog Advertising
How brands are redefining sports marketing in 2026
February 2, 2026
href="https://www.zappi.io/web/blog/ Once built on passive logo placements and glossy high-profile, athlete-led creative, sports marketing today is social-first, "authentic" and actively shapes the ...
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Blog Advertising
What Super Bowl ads get right — and what brands can take beyond game day
January 29, 2026
Super Bowl ads operate under a different set of rules than everyday advertising. Brands compete for attention during the big game, but they also compete for memorability and cultural impact that ...
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