Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Agile research system - digital ad testing
More effective digital advertising time & time again
Get insights that add a rich narrative to your digital ad performance so you can make the best ads that truly stand out & build your brand & sales.
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Your research questions answered
Quickly check in with customers during the creative process & once live to optimize digital campaigns to truly work in the context in which they're experienced.
How can I optimize this digital ad for where it'll be seen?
How can I make better digital advertising?
How does this digital creative build or damage my brand?
Can I compare my digital ads to past ones & the competition?
IN CONTEXT LEARNINGS
Nail your execution on social
A winning TV ad doesn’t always grab attention on a cluttered social platform. What works on Facebook doesn’t always work on YouTube. Test your ads in the right context to make sure they’ll perform in the places they’ll be seen. See how your ads perform in: TikTok, Facebook, YouTube & Instagram.
Making better digital advertising
Why did your best digital ads succeed? Why did others fail? What really works for your brand on TikTok, Instagram, Facebook & YouTube? Join the biggest brands and learn from your past & present ads as well as your competition to dig into what works or doesn't so you can draw the right conclusions and make better digital ad investments in the future.
Be a brand building digital marketer
Digital advertising today plays a greater role in brand building than ever before. Performance metrics like clicks are great, but they don’t help you understand what’s working and why. Do people like your ad? Do they even notice your ad? Does it fit with your brand? Do your key messages land? Will it build your brand & sales? Get the full picture of what’s going on with your digital ads..webp?width=1000&height=1132&name=Asset_152_2x%20(1).webp)
The Zappi team has been instrumental in helping us grow our business. They have helped us improve our advertising creative dramatically in addition to helping us make sure that we're putting the most impactful claims in market.
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No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
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Develop coherent campaigns
An agile system that means you already know you have a great idea & all your digital ads work together optimally for their context to drive growth
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Optimize ads faster
Nurture your digital ad campaigns. Use best in class systems, rich in diagnostics, to provide an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward always improve.
Learn what works
Get a head start on your next digital ad campaign by systematically learning from the insights you’ve already collected over time.
