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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Zappi Halloween candy survey 2026
Blog Innovation
Chocolate wins Halloween: What shoppers want from this year’s new candy
October 27, 2026
Halloween candy season now starts in late summer and runs right through to October 31 — and Americans are expected to spend $4.1 billion on it this year. It’s also the season for new limited-time ...
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Blog Brand
AI in brand tracking: What’s real, what’s hype and what’s next
October 26, 2026
AI is changing how we work with data, how we find information and how we make decisions. Brand tracking is no exception. But when it comes to AI's role in measuring brand health, we need to be a ...
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Blog Advertising
How to build an advertising learning system
October 22, 2026
PopCorners was preparing its first Super Bowl ad when consumer research revealed a problem. Viewers associated the red pack on screen with Doritos. That finding led the team to switch to the blue ...
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Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Cover Yourself”
October 22, 2026
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Cover Yourself” ad. This is the latest chapter of “The Don’t Hold Back Snack,” the campaign we first ...
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Blog Advertising
Creative effectiveness examples: Data on some of the most successful ads
October 21, 2026
Creative effectiveness is directly tied to higher ROI, short-term sales and long-term brand equity. But there is no single formula for effective advertising. Effective ads can look dramatically ...
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Blog Innovation
What makes a winning dirty soda?
October 20, 2026
Take a soda like Coke, Dr Pepper, Sprite or Mountain Dew, add a creamer like cold foam or sweet cream, then a flavored syrup, a splash of fruit juice or a fun garnish, and you’ve got a dirty soda. It ...
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Blog Advertising
How to measure creative effectiveness
October 19, 2026
Creative effectiveness goes beyond surface-level metrics like views, clicks or engagement. Measuring creative effectiveness allows you to understand how the visuals, messaging, narrative and audio ...
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Blog Advertising
Creator-led advertising: How brands stop the scroll and still get the credit
October 15, 2026
Creators now take up 26% of Americans’ daily video viewing, close behind linear TV (35%) and streaming (33%). US creator ad spend has followed, with a projected $37 billion in 2025, growing about ...
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Blog Advertising
Winning the $400 billion feed: 5 lessons from Advertising Week New York
October 14, 2026
$394.6 billion. That's how much will be spent on social media advertising this year, according to WARC. Up 21.3% on last year. Social isn't the amplifier anymore. It's where brands get made. A ...
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