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AdMiration

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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
Creator-led advertising: How brands stop the scroll and still get the credit
October 15, 2026
Creators now take up 26% of Americans’ daily video viewing, close behind linear TV (35%) and streaming (33%). US creator ad spend has followed, with a projected $37 billion in 2025, growing about ...
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IHOP’s “Fancy a French Toast?” AdMiration
Blog Advertising
AdMiration feature: IHOP’s “Fancy a French Toast?” and Hershey’s “Pinky Up”
October 1, 2026
For this week’s AdMiration feature, we’re looking at K-pop in advertising. Brands from Oreo to Vaseline are making big bets on K-pop stars so we tested two ads that use the same KATSEYE* track in ...
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Lowe’s “Earn Your Sunday” AdMiration
Blog Advertising
AdMiration feature: Lowe’s “Earn Your Sunday”
September 24, 2026
For this week’s AdMiration feature, we looked at consumer response to Lowe’s “Earn Your Sunday” ad, the latest spot from the retailer’s NFL platform, which puts three of football’s biggest stars to ...
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Fanta Halloween Reveal AdMiration
Blog Advertising
AdMiration feature: Fanta’s “Halloween Reveal”
September 17, 2026
For this week’s AdMiration feature, we looked at consumer response to Fanta’s Halloween Reveal ad — the launch film for Fanta’s Haunted Universe, the brand’s first original Halloween world and its ...
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AdMiration feature: Chewy’s “Changes”
Blog AdMiration
AdMiration feature: Chewy’s “Changes”
September 10, 2026
For this week’s AdMiration feature, we looked at consumer response to Chewy's “Changes” ad — a spot built around the life transitions that turn a household’s routine upside down and how their pets ...
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Jif's JIF JIF JIF JIF AdMiration
Blog Advertising
AdMiration feature: Jif’s “JIF JIF JIF JIF”
September 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Jif’s “JIF JIF JIF JIF” ad — part of the brand's first major refresh campaign in 30 years. Read on to get our 3-2-1 snapshot of ...
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Blog Advertising
AdMiration feature: RYZE Superfoods’ “What would happen if you felt a little bit better every day?”
August 20, 2026
For this week’s AdMiration feature, we looked at consumer response to RYZE Superfoods’ “What would happen if you felt a little bit better every day?” ad, part of the brand’s “Feel Better Every Day” ...
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Blog Advertising
AdMiration feature: Carlsberg’s “If Carlsberg Did Summer”
August 13, 2026
For this week’s AdMiration feature, we looked at consumer response to Carlsberg’s “If Carlsberg Did Summer” ad — the first campaign to carry the iconic “If Carlsberg Did…” line since 2016. Read on to ...
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Blog Advertising
AdMiration feature: Milo’s Tea Co. “Tastes Like Milo’s”
August 6, 2026
For this week’s AdMiration feature, we looked at consumer response to Milo’s “Tastes Like Milo’s” — a warm, family-oriented summer spot from a brand that has been brewing the same recipe since 1946. ...
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The Connected Insights Imperative

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