Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Agile research system - campaign idea testing
Start your campaign on strong foundations
With a highly predictive ad research system that helps you bring consumer insights throughout your creative process, fuelling ad development and ensuring your ads work in the real world.
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PROGRESS WITH CONFIDENCE
Ads researched at earlier stages are 62% more effective
The earlier you connect with your audience, the better you can steer your ideas to stories and ads that truly resonate with your audience and work for your brand..png?width=828&height=708&name=Asset_90_2x%20(1).png)
RICH DIAGNOSTICS
Rich responses to truly understand what works & what doesn't
Fast, powerful diagnostics help you understand in detail the consumer reaction so you know what's working, what's not and what to exploit in execution
- Scene by scene emotional response
- AI-based theming for likes/dislikes/distinctive brand assets
- Idenitfy idea elements that are most memorable
Connected insights throughout development
Being able to easily understand your results and move from one stage to next successfully using a consistent framework to see how your idea is developing. Optimize ideas through comprehensive metrics that assess potential for reach, resonance & response. Helps to guide and amplify creative development from idea to execution
Your research questions answered
Quickly check in with customers and iterate throughout the creative process, helping you make sure each ad is optimized and loved by real people.
Which idea looks to be the most fertile?
How well do these ideas resonate with the audience?
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Do these ideas make sense for our brand?
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What about this idea resonates & needs exploiting?
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No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
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Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
