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AI CONCEPT CREATION AGENTS

Unlock the future of concept creation with AI

Say goodbye to the slow, expensive, and dependency-heavy ideation and concept creation processes of the past. Zappi's Concept Creation AgentsAI leverage consumer data and unique expertise to generate winning, test-ready concepts in minutes.
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New concepts in minutes, not days or weeks

Generate concepts 30x faster than traditional methods to accelerate the speed of innovation.
Fresh ideas, grounded in data-driven insights

Agents leverage Zappi data and category norms at scale to explore new paths that resonate.
Automated brainstorming to explore ideas

The agents generate many ideas to explore concepts you might not have considered before.
AGENT ECOSYSTEM

Collaborative creativity, grounded in your data and expertise

Your customized team of AI agents acts as your creative partners. Each agent has its own role, just like in a human-led process, from brainstorming to concept refinement.

The agents draw insights from your Zappi concept testing data, category trends, and other assets tied to your business goals. Combined with built-in best practices, they give you a workshop-like experience at your fingertips.
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Two ways to better ideas from day one

BUILT ON YOUR OWN DATA

Activate It Customer Data Agent

Create a learning loop by drawing insights from your Activate It concept testing data, so every new concept builds on what has worked before, and why.

 
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BACKED BY CATEGORY DATA

Activate It Normative Data Agent

Draw on Zappi's category normative data, where available, to inform your ideation with category trends, so you can prioritize concepts with confidence, even before you have your own data.
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A sneak peek at the agents behind the magic

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Visual Design Agent

Brings your ideas to life with quick, on-brand visuals.

Best Practice Agent

Applies proven rules for winning concepts.

Respondent Agent

Simulates real consumer reactions and feedback.

Duplication Agent

Detects overlap with existing ideas to keep concepts fresh.
CONVERSATIONAL INTERFACE

A user experience built for creators

Access the Concept Creation AgentsAI whenever you need them via a simple, conversation-based interface. It's like you're collaborating with a smart facilitator and a full team by your side.

You get guidance throughout the process, from initial prompt to the last iteration. The agents spark new ideas, bring concepts to life, and keep things on track and genuinely fun.
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INNOVATION SYSTEM

Seamless integration to accelerate your innovation development

Generating high-quality ideas at speed supercharges your time to market. Alongside tools like Quick ReportsAI and the Concept OptimizerAI. Zappi's full suite of AI-powered capabilities supports a seamless cycle of ideation, testing, analysis, and refinement.

This integrated approach helps you learn from all your research to optimize, iterate, and ultimately create better products, faster.

 
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“It is the best AI offering I have seen on the market, and I am really excited about the potential it unlocks.”

Deirdre van Zyl

Head of Innovation Planning at Diageo Africa

MARKETING AGENTS

Agents that stay relevant

Agents are only as good as what they learn from. With the Zappi Marketing Agents service package, our experts set up your agents with your documents, data, and category context, then keep them current as your brand and strategy move on.

  • Setup: We load your documents, customize your hubs, and train your team in a hands-on, expert-led workshop.
  • Maintenance: We refresh your documents, add new agents or hubs, and optimize your prompts throughout the year.
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Agents that stay relevant
AI CONCEPT LAB

See the agents in action

From Zappi Professional Services, we also offer the best of both worlds – the power of our agents and interface combined with the strategic guidance of human expertise.

In these interactive, data-driven workshops, held in person or online, our experts gather the right data, fine-tune your agents, guide ideation in real time, and prepare your top concepts for testing.
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How do AI Concept Creation Agents compare to other generative AI?

Your own data and insights

When everyone has the same models, your data makes the difference. Our agents tap into consumer data and your own inputs for smarter, more relevant ideas.
Expertise built in

We've built years of hands-on innovation expertise into the agents for stronger ideas grounded in your brand. And Zappi experts are there at the right moments.
Fun and easy to use

A simple, conversational interface makes the agents intuitive to use, so you can collaborate, explore, iterate, and even have fun creating with your team.

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