Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Expertise that follows your journey
Great technology is the foundation. Our experts help you set it up, adopt it, maintain it, learn from it, and prove its value. One package, one price, 12 months. You'll know up front what you get, from whom, and when.
BASE PACKAGE
Foundation
A platform built around your goals from day one. Every study adds to one comparable data asset, whether your team runs it or a Zappi consultant does.
BASE PACKAGE
Growth
Everything in Foundation, plus ongoing maintenance that keeps your setup current as your needs change, and strategic consultancy for real deliverables, starting with a Performance Snapshot at month 6.
BASE PACKAGE
Enterprise
Everything in Growth, plus more frequent, proactive expert touchpoints and strategic consultancy that answers questions across your whole program, with consistent data across every team, market, and solution.
SPECIALIZED PACKAGE
Zappi Marketing Agents
Setup and maintenance that ground your agents in your brand and need states, so outputs are never generic.
SPECIALIZED PACKAGE
Tailoring
Your measurement framework is configured in Zappi and kept current.
EXPERT SETUP
Implementation
We design your platform around your goals and train your team, with your full setup in place within 60 days, during which you'll launch your first studies. On Growth and Enterprise, our experts check in at month 6 and keep your setup current, so your insights stay aligned with your changing priorities. No new project, no extra invoice.
STRATEGIC GUIDANCE
Strategic consultancy
Every Foundation, Growth, and Enterprise package includes time with a Zappi research expert. We set a plan around your learning goals, then bring the work to you: deep dives and workshops that show what’s working, what to track, and how to prove value.
Growth and Enterprise also include a Performance Snapshot, showing whether your work is improving against benchmarks.
TAILORED FIT
Tailoring
Make Zappi speak your language. We configure our proven solutions to your measurement framework, then keep them current as the platform evolves.
The tailored solutions we've developed with Zappi are integral to our processes, ensuring access to robust, data-driven insights.
GROUNDED AI
Zappi Marketing Agents and AI Concept Lab
Generic AI won't sound like your brand. Ours is grounded in your documents, data, and category. Two ways to start:
- Marketing Agents package: We set up your agents, train your team, and keep them sharp.
- AI Concept Lab: An expert-led session where your team creates real concepts with our agents, anytime.
Zappi helped us develop a groundbreaking norm bespoke to our audiences that enables us to have a focused strategy.
SMOOTH ROLLOUTS
Program management
Got a big initiative to land? A Zappi program manager keeps your rollout, migration, or multi-market change on track, aligning your teams, owning the plan, and managing the risks, so you can focus on the outcome.
PROJECT SUPPORT
Project consultancy
Need an extra pair of hands? Our consultants are platform and research experts who can run your projects for you, from setup and launch to analysis, reporting, and recommendations.
Paid per project, separate from your service package.
Great consultancy service all around—expert support and guidance, easily requested directly from the Zappi platform.
Helping the world's leading brands create winning products and advertising
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