Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
HOW WE HELP
Grow smarter with Zappi
We help brands to make every idea & execution better than their last by providing fast, affordable and meaningful consumer insights that you can learn from time and time again. We do this via our agile market research platform.
OUR MISSION
Every idea better than the last
Our mission is to drive better ways of working resulting in stronger brands and smarter growth by inspiring, optimizing and validating products and ads. Empowering insights teams to rewire the traditional idea development process to use insights early and often so everyone and every idea is set up for success.
Why partner with us
We’re not content with the status quo
What worked yesterday may not work today. We’re always innovating to move with you. Our tech, solutions, quality and people will never stop improving.
More than just a platform
Your success is our success, a partnership with Zappi is a partnership that’s always improving.
It’s time for insights teams to be elevated
Be more than project managers and providers of one off answers. Democratize access to insights so consumer centricity is at the heart of your business. Rise above individual projects & scale the learnings across all you do, becoming part of the strategic decisions.
We're committed to people and the planet.
We’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research. Earning B Corp certification assures us we’re on the right track & have structures in place to become the business we want to be.
Our commitment to minimizing our impact on the environment means being honest with ourselves & transparent with you—about everything from carbon emissions to tree-planting initiatives.
