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Agile research system - pricing research

Find the right price

Even the best product ideas can fail with the wrong price. Find the optimal price point that maximizes revenue.
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Your research questions answered

Discover the price points that maximise appeal & revenue and see how well your pricing fits consumer expectations of your brand.
I don’t yet have a firm view on pricing so want to explore options
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I have a price in mind already & want to confirm how it fits with customer expectations
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I have a price in mind already & what to understand its impact on purchase intent
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Maximize sales potential with the right price

REASONABLE PRICE

What is an acceptable price range for your product?

When you’re uncertain on the pricing, use proven pricing research principles (optimized Van Westendorp) to get clear guidance on what’s a reasonable price for consumers.

  • Understand the acceptable price range for your pricing strategy
  • Are people are willing to pay a premium for your product?
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PRICE PERCEPTION

Understand how your proposed price affects purchase intent

When you have a price in mind already, confirm how acceptable it is to target buyers and what is its impact on purchase likelihood.

  • Compare vs norms of your category and audience
  • How does your price affect key concept metrics like distinctiveness & advantage?
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No.1 agile research platform

Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.
Innovate with confidence

Smart research design built in partnership with leading brands gives you strategic direction for launch and results predictive of in-market outcomes.
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Optimize for success

Rich diagnostics give you clear guidance on what to optimize and why. Our speed & value lets you be agile and iterate, leading to more successful innovations.
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Get smarter over-time

Innovative platform that builds knowledge over time and gives you a head start for your next innovation.
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Super flexible

Combine tried & tested methods tailored with your business' knowledge. Flexible audiences, custom questions, slicing & dicing of your data on the fly.
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Highest quality responses

ESOMAR & ISO certified suppliers combined with market leading quality checks.
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Co-created with leading brands

Our research & data science experts work with leading brands to co-create solutions. To deliver research that is effective in the real world.
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Helping the most progressive brands innovate

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Pre-screen large idea pools with synthetic respondents
Prioritize the best ideas for deeper testing
Refine with rich diagnostics
Move fast without sacrificing depth
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Prioritize the best ideas
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Identify the best design routes
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Understand real shelf performance
In-context & System 1 methods
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Want to know more?

HOW CAN ZAPPI INNOVATION SYSTEM HELP ME TO BE MORE AGILE?

With Zappi's agile research platform you can iterate your innovations and improve your stimuli based on rich consumer feedback — quickly & affordably — and you can check in with consumers as often as you like. We cover the whole innovation development journey with solutions from early to late stage.

We're also not content with the status quo. What worked yesterday may not work today. We’re always innovating to move with you. Our tech, solutions, quality and people will never stop improving.

WHY SHOULD I TRUST ZAPPI'S INNOVATION SYSTEM?

Our innovation research is designed to reflect real-world consumer behavior, leading to higher accuracy of responses. We anchor consumers in the context of the decision and reflect how they encounter new items in the marketplace (visuals first, streamlined messaging).

Zappi Innovation System has been developed by academic & commercial researchers with behavioral specialists and in collaboration with some of the world's most progressive innovators like PepsiCo, McDonald's, Reckitt, Colgate-Palmolive & Vodafone. It's not just an innovation test, it's a system that fuels design thinking and consumer empathy.

We're trusted by more than 300 customers and helped improve over 95,000 innovation ideas.

CAN I USE THE INNOVATION SYSTEM FOR PRODUCT RENOVATION & LOCALIZATION?

Yes! Our concept testing, packaging and pricing solutions have you covered no matter what. For example:

  • If you're running a full innovation development cycle starting with front-end idea development,
  • or you're looking to optimize an existing product,
  • or check product-market fit of a product from your global portfolio and localize to your market.

We've got your innovation development research needs sorted.

WHAT METRICS DOES ZAPPI INNOVATION SYSTEM USE?

At Zappi we have a range of metrics used across our innovation system — all designed to help brands maximize the growth potential from their innovation investments. While the metrics vary based on stage of development and stimuli, there are four groups:

  • Innovation potential predictors: Our proven framework of Trial Potential and Breakthrough Potential helps you assess the overall concept potential. Learn more.
  • Drivers of growth: Incrementality metrics and consumption dynamics. They help you explore different routes to incremental growth and ensure you minimize cannibalization of your portfolio.
  • Diagnostics: Open-ended responses, heatmaps, and metrics such as emotional response, relevance, brand fit, believability, clarity. They help you optimize your stimuli for success.
  • Custom metrics: You can add custom questions to any survey. You can also easily custom the reporting output too and choose if you want to look at means, top/bottom boxes etc.

WHO IS THE INNOVATION SYSTEM DESIGNED FOR?

Industries such as:

Consumer packaged goods (CPG, FMCG, SMCG) , Quick service restaurants (QSR), Telecommunications, Consumer Finance, Social Media, Software, Apps & eCommerce

This is where our expertise lies. However, we're able to tailor to any vertical should there be substantial interest.

Who uses this agile research system for advertising:

  • Designed with & for insights teams.
  • Used by insights teams: Insights Managers, Insights Directors, VP of Insights, Centers of Excellence
  • Acted on by marketing teams: advertising and brand managers, CMOs.
SYSTEMS Innovation
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Why Zappi Platform
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