Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Agile research system - digital ad testing
More effective digital advertising time & time again
Get insights that add a rich narrative to your digital ad performance so you can make the best ads that truly stand out & build your brand & sales.
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Your research questions answered
Quickly check in with customers during the creative process & once live to optimize digital campaigns to truly work in the context in which they're experienced.
How can I optimize this digital ad for where it'll be seen?
How can I make better digital advertising?
How does this digital creative build or damage my brand?
Can I compare my digital ads to past ones & the competition?
IN CONTEXT LEARNINGS
Nail your execution on social
A winning TV ad doesn’t always grab attention on a cluttered social platform. What works on Facebook doesn’t always work on YouTube. Test your ads in the right context to make sure they’ll perform in the places they’ll be seen. See how your ads perform in: TikTok, Facebook, YouTube & Instagram.
Making better digital advertising
Why did your best digital ads succeed? Why did others fail? What really works for your brand on TikTok, Instagram, Facebook & YouTube? Join the biggest brands and learn from your past & present ads as well as your competition to dig into what works or doesn't so you can draw the right conclusions and make better digital ad investments in the future.
Be a brand building digital marketer
Digital advertising today plays a greater role in brand building than ever before. Performance metrics like clicks are great, but they don’t help you understand what’s working and why. Do people like your ad? Do they even notice your ad? Does it fit with your brand? Do your key messages land? Will it build your brand & sales? Get the full picture of what’s going on with your digital ads.
The Zappi team has been instrumental in helping us grow our business. They have helped us improve our advertising creative dramatically in addition to helping us make sure that we're putting the most impactful claims in market.
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Helping brands to create more effective digital advertising
Customer Success
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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Customer Success
Advertising
PepsiCo creates blockbuster holiday ad
How Walkers used Zappi Amplify TV diagnostics to improve a high-stakes holiday ad.
Customer Success
Innovation
PepsiCo fuels full-portfolio innovation
How PepsiCo used early-stage testing to identify seven winning snack innovations.
Customer Success
Innovation
How Wendy's found success in a busy time
How Zappi helped Wendy's keep creative and innovation research moving during a team transition.
Customer Success
Advertising
Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV
See how Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally ...
Customer Success
Advertising
Vodafone Smart Tech's digital campaign success
How Vodafone used in-context testing to optimize a digital campaign for its Neo smartwatch.
Customer Success
Advertising
Clorox’s road to agile TV advertising with Zappi Amplify TV
How Clorox used agile TV ad testing to improve sales impact and long-term brand equity.
Customer Success
Innovation
Pernod Ricard proves it's possible to democratize insights
Get a behind-the-scenes look at how Pernod Ricard empowered marketing users to run their own creative research, freeing up the insights team to do ...
Customer Success
Advertising
SoFi fuels rapid ad experimentation with consumer data at the heart
How SoFi used rapid consumer feedback to improve advertising effectiveness by 20%.
Customer Success
Advertising
PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
Customer Success
Innovation
McDonald’s spots winning McFlurry flavors
How McDonald's used early-stage testing to identify winning McFlurry flavor concepts.
Customer Success
Innovation
New Wotsits Giants are a huge success
How Walkers used early-stage testing to identify and launch the successful Wotsits Giants.
Customer Success
Innovation
Innovating for good with UNICEF UK
How UNICEF UK used fast concept testing to launch a successful product in eight months.
Customer Success
Innovation
Reckitt’s digital transformation: Scaling at speed
How Reckitt scaled agile insights while empowering marketing and insights teams.
Customer Success
Innovation
PepsiCo creates innovation at speed with its insights partner ecosystem
How PepsiCo built a faster, scalable innovation insights ecosystem with Zappi.
Customer Success
Advertising
How PepsiCo makes winning Super Bowl ads time and again
Learn how PepsiCo creates winning Super Bowl ads each year, using the Zappi Amplify Ad System to bring consumer insights into every step of the ...
Customer Success
Advertising
How Canva used consumer insights to scale their brand across six European markets
How Canva validated TV ads across six European markets with Zappi Amplify.
Customer Success
Advertising
Balancing art and science: Turo's approach to creative testing
How Turo used consumer testing to choose winning creative and drive market growth.
Customer Success
Innovation
How E.ON Next used consumer insights to stand out in the UK Energy Market
How E.ON Next used consumer insights to build a distinctive UK brand platform.
Customer Success
Innovation
How Tandy used packaging redesign to drive innovation
Tandy used consumer insights to validate critical innovation decisions - from packaging redesign to new product validation.
Customer Success
Brand
How Supercell uses brand tracking to stay connected to players
Supercell, one of the world's top mobile gaming companies, needed a brand tracking partner that offered data transparency, speed, and self-service.
Customer Success
Innovation
Building an innovation pipeline with Reckitt
Discover how Reckitt and Zappi worked together to create a meaningful benchmark for the Intimate Wellness team to use to make decisions about which ...
Customer Success
Advertising
Johnsonville + Zappi Amplify: Creating more effective advertising
How Johnsonville built winning ads with Amplify
Customer Success
Innovation
Iterative innovation research with McDonald's
How McDonald's built a faster test-and-learn approach to innovation with Zappi.
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
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Develop coherent campaigns
An agile system that means you already know you have a great idea & all your digital ads work together optimally for their context to drive growth
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Optimize ads faster
Nurture your digital ad campaigns. Use best in class systems, rich in diagnostics, to provide an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward always improve.
Learn what works
Get a head start on your next digital ad campaign by systematically learning from the insights you’ve already collected over time.
