Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
One innovation system. All the tools you need.
Best-in-class tools to prioritize, test, learn and win, predictive of in-market success and proven to deliver a 4-7% increase in new product revenue. Pre-screen a wide pool of ideas with synthetic respondents, then learn and iterate quickly and continuously with human research, course-correct early, and bring new products to market with confidence.
Screen early ideas
Synthetic Idea Pre-Screener | Screen It | Optimize Rank (MaxDiff)
Vet concept elements
Optimize Pack | Optimize Price | Optimize Reach (TURF)
Refine & validate concepts
Activate It | Activate It Early | Volumetric Forecasting with Woxi Partnership
A continuous learning loop, accelerated by AI
Traditional research models, with their rigid and linear processes, leave teams playing catch-up. Zappi's Innovation System offers a new model. Get continuous consumer feedback across the entire development lifecycle and accelerate work at every phase to move fast, stay connected to the consumer and learn as you go!
PRE-SCREEN AT SCALE
Narrow hundreds of ideas down to your best bets, before you spend on human research
The Synthetic Pre-Screener uses AI-powered synthetic respondents to give you a fast, directional read on a large pool of early ideas, so your human research budget goes to the ones most worth understanding. Upload all of your ideas, get results in as little as 15 minutes, and send your prioritized list straight into Screen It or Activate It.
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Prioritize up to 300 ideas in one run
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Results in 15 to 45 minutes, not days
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Validated against live human research
Test, ideas, elements & concepts
Fast, actionable feedback proven to drive in-market success
Get feedback in real-time on any stimuli - ideas, concept, pack designs, pricing, claims, features, and other key concept elements. Test early and often, so you don't just know what products to launch but also how to make them better.
- Feedback in under 4 hours, not days or weeks
- Outcomes proven to be predictive of in-market product success
- Normative benchmarks to uncover commercial potential
- Industry-leading target audience identification
- Comprehensive incremental assessment
Optimize for success
Rich diagnostics & AI-generated revisions so you know what to refine
Go / no go assessment is a thing of the past. Instead, get clear guidance on what to optimize and why with diagnostics and capabilities like:
- AI Concept Optimizer uses a Large Language Model to revise the concept description for you
- Heat mapping on designs and messaging elements
- Consumption dynamics, behavioral insights, purchasing dynamics and key drivers
- AI-based verbatim theming to uncover key areas consumers like or dislike
Connected & continuous
All your research data in one platform to easily connect the dots
Amplify the power and value of consumer feedback for competitive advantage with a connected system. With Zappi, you can spot the most compelling opportunities through a unique lens of harmonized data using tagging & clever data structures. All in just a few clicks.
- Easily identify characteristics that drive success (or not)
- Understand what consumers want you to do differently
- See if your ideas & concept work are improving year on year
Integrate predictive analytics
Volumetric forecasting through strategic partnership with Woxi
Combine the power of Zappi with instant sales predictions from Woxi. Get agile predictive analytics at the time of decision-making – for every initiative in your pipeline, at every stage.
Using tools like Activate It for innovation research, you'll get measures that directly impact sales. These are seamlessly fed into the Woxi platform and automatically mapped to the relevant driver of its prediction framework.
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