Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
With Zappi’s platform, we have a collaborative workspace where we all have access to the same tests with one click of a button. We have the analysis in one agile space, where we can adapt and change as per our analysis needs.
Set & Forget
Set & Forget
We'll get you set up fast, with expertise seamlessly incorporated so you can quickly, easily & consistently run research, explore data, share with the business & drive systematic consumer centricity.
- "Zappi is a very efficient platform for agile learning. It has struck the right balance of technical simplicity and flexible customization as well as being really easy to handle reporting." Jessica Cao. Global Consumer Insights, Centrum innovation lead, GSK Consumer Healthcare
Actionable & easy
Real time analysis & flexible benchmarks
Help your team quickly & easily access & share insights to make informed decisions.
- Enjoy automatically populated charts as data comes in.
- See what consumers really think of your ideas with smart autocoding to get an instant view of the most relevant themes.
- Easily dive deep into a theme by reading relevant verbatims.
- Validate your work instantly by comparing key metrics to country, category, brand & other relevant benchmarks.
Learn from all your research
Every idea better than the last
Systematically learn from the insights you’ve already collected over time. Look across all your research quickly & easily to learn what works and what doesn’t, creating a learning loop. Use it to inspire new thinking and avoid the same old mistakes.
- "A big benefit of the platform is being able to look back and see what worked and what didn't and theme the learning to focus on better product options in the future. We have learnings we can now apply and get smarter."
Amanda Addison. Senior Manager, US Menu Insights, McDonald’s
Best platform
#1: Zappi is consistently ranked as first
- Depth & breadth of automated analysis
- Ability to do your own analyses / data cuts on the fly
- Company / brand-specific benchmarking - especially flexibility
- Easy export of findings to share with the business
