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Pricing & packaging

Simple Pricing

What you need to conduct research across every stage of product innovation and advertising development, track brand health, and build a connected learning loop with your data, backed by the right expertise at the right moments.
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Choose your subscription. Add credits. Add a service package. Get going.

Platform subscription

Pick the plan that fits how widely you'll use Zappi
Credits to fund research

Fund your year of research with a credit bundle, used as and when you need it
Service package

Get set up right, with expert support planned across 12 months

 

Our platform subscriptions

For large scale use Premium UNLIMITED USERS
For teams to learn systematically
Unlimited users within up to 5 teams
Full access to Zappi's solutions portfolio
Full access to all solutions within innovation advertising and brand
Tailored platform experience
Custom branded domain
Config defaults and custom taxonomy
Automated Advanced & AI-powered reporting and advanced analytics
Audiences
Zappi audiences
Custom audiences
Support & guidance
Local support
Customer management
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For global scale use Enterprise UNLIMITED USERS
For global orgs to connect insights at scale
Unlimited users from teams globally
Full access to Zappi's solutions portfolio
Full access to all solutions within innovation advertising and brand
Global and tailored platform experience
Custom branded domain with unlimited teamspaces to organise your research
Config defaults and custom taxonomy
Automated Advanced & AI-powered reporting and advanced analytics
Audiences
Zappi audiences
Custom audiences
Global & Local Support & Guidance
Global & local support
Customer management
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Our tech & services

OUR TECHNOLOGY

Platform for connected insights

Zappi's connected insights platform gives you on-demand research, AI-powered analysis and reporting, and one easy-to-use home for all your consumer insights. Your teams can develop products and ads iteratively, track brand health, and build on what they've learned from every study.
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OUR SERVICES

Expertise at the right moments

Get hands-on help on individual projects, or choose a service package that brings experts in when it counts: setup, adoption check-ins, maintenance, strategic consultancy, and Performance Snapshots. Planned up front, so you know what you get and when.

 
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Common questions

Can I try Zappi without a subscription

There are ways to try out Zappi without a subscription. When needed, we do offer limited pilots to validate Zappi as a research platform for your organization to use on a larger scale. To learn more about options, please reach out to our sales team.

Does Zappi offer serviced research?

Yes. Project consultancy gives you hands-on help on individual projects, scoped per project. For planned expertise across the year, such as setup, maintenance and strategic consultancy, see our service packages.

Does Zappi offer brand tracking?

Yes, Zappi's Brand Health KPI Tracker is now available. Learn more here.

What subscription plans does Zappi offer?

We offer two subscription plans.

  • Premium: for teams who want to learn systematically, with unlimited users across up to 5 teams.

  • Enterprise: for global organizations connecting insights at scale, with unlimited teams worldwide.

Both include our full solutions portfolio, platform support, and customer management.

I am already a Zappi customer. How can I price out a new project?

Use our Price Scoping Tool for the fastest way to price your project. Want help running it? Your account team can add project consultancy, charged per project. Learn more.

How can I start running research with Zappi?

We're focused on delivering fast-to-value. So, once you are a Zappi customer, you can get started with Zappi in just 5 steps:
  1. Select your subscription plan.
  2. Choose your service package.
  3. Unlock access to the Zappi platform.
  4. Get credits to run new studies.
  5. Launch studies using the most advanced research solutions.

What is a service package?

A service package brings Zappi experts in at planned moments across up to 12 months: setup, training, strategic consultancy, and, on Growth and Enterprise packages, ongoing maintenance and Performance Snapshots. It's separate from your subscription, and you agree what's included up front.

Which service package is right for me?

Foundation is for one team in a few markets. Your platform is built around your goals from the start, so every study adds to one comparable data asset, whether your team runs it or a Zappi consultant does.

Growth is for several teams with growing adoption. It includes everything in Foundation, plus ongoing maintenance that keeps your setup current as your needs change, and strategic consultancy time for real deliverables, not just ad hoc questions, starting with a Performance Snapshot at month 6.

Enterprise is for multiple teams adopting the platform globally. It includes everything in Growth, plus more frequent, proactive expert touchpoints, consistent data across every team, market, and solution, and strategic consultancy that answers questions across your whole program.

Your Zappi team will help you choose.

Do I need a service package?

Service packages are recommended for new customers and whenever you add a new business unit, solution, or market. Existing customers benefit too: a package turns separate projects into a managed program, with expert support at key moments in your journey, a setup that keeps pace with your needs, and learnings that build across your whole program.

Can I buy services on their own?

Yes, some. Project consultancy is bought per project, and services such as Performance Snapshots, Tailoring, and AI Concept Labs can be added on their own. Bought individually, they cost more, and you lose the integrated approach a package builds around your goals. Implementation and Setup & Adoption Check-ins are only available within a package.

Still have questions? Let's talk.

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