Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Leading consumer insights platform
Get to know us
Zappi is the only market research platform that makes you smarter the more you use it.
We help brands grow smarter with fast, affordable and high-quality consumer insights. Through our agile market research platform, users can make every new product and advertising campaign better than the last by embedding the voice of consumers into the development process.
With Zappi, each new data point feeds a constant learning loop which helps inspire new ideas, optimize early stage concepts and validate late-stage ideas. The result? You get smarter over time and build a culture of learning, not testing.
Our mission is to bring consumer centricity to every business with fast, affordable and better insights. That starts by elevating the role of insights teams in their organizations. We want to help you be more than project managers and providers of one off answers. We support you in democratizing access to insights with timely, relevant insights that drive key business decisions.
Zappi has been named the Best Marketing Insights Platform by the 2023 MarTech Breakthrough Awards and one of the hottest martech companies by Business Insider, and our award-winning culture has been recognized by FastCompany, Comparably, Quirks, Great Place to Work, and more.
Zappi announcements
News
Consumers on Sydney Sweeney x Novig: Winning men, losing women
September 15, 2026
News
Advertising
Consumers on Callaway x Good Good: Memorable for the wrong reasons
September 2, 2026
News
Why we built the Synthetic Idea Pre-Screener
August 26, 2026
Zappi in the press
Blog
Advertising
AdMiration feature: IHOP’s “Fancy a French Toast?” and Hershey’s “Pinky Up”
October 1, 2026
Blog
Innovation
The economics, marketing and psychology behind Pumpkin Spice: Fall’s most enduring flavor
September 30, 2026
Blog
Brand
Brand tracking software and how to choose the right platform
September 29, 2026
Look at what we've won
Find the ideas that work for your audience. Shape the best ones and polish them with consumer insights, so you can launch winning products.
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