Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
TV / streaming video ad pre-testing
More effective advertising time & time again
With a highly predictive ad research system that helps you bring consumer insights throughout your creative process, fuelling ad development and ensuring your ads work in the real world.
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Invest with confidence
60% more predictive of ROI
Amplify Ad System combines the best thinking in advertising research: In-context exposure, forced exposure, system 1 emojis and Byron Sharp's brand growth principles. As a result, it better reflects today's consumer behavior and predicts in-market ROI of your advertising with 60% higher accuracy than other research approaches.
MAXIMIZE EFFECTIVENESS
Rich responses help you optimize
Fast, powerful diagnostics & detailed consumer reactions help you understand consumer response so you can optimize your campaigns throughout the development process and improve creative effectiveness.
- Second-by-second reactions using emojis to access system 1 response
- Second-by-second viewer retention rate measured through behavioral ad skipping
- AI-based theming for likes/dislikes/distinctive brand assets
PROVEN FRAMEWORK
An actionable framework to drive creative effectiveness
Aligned with key levers that drive creative effectiveness:
Reach: Does your ad cut through the clutter and bring the brand to mind?
Resonance: Does your ad resonate with consumers and elicit a positive emotional response?
Response: Does your ad drive response in terms increasing brand appeal, consideration or purchase intent?
Your research questions answered
Quickly check in with consumers and iterate throughout the creative process, helping you make sure each ad is optimized and loved by real people.
How can I optimize this TV creative?
How can I make better TV advertising?
Can I be confident in my media investment?
Is this TV ad better than past ads & the competition?
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
Helping brands make effective advertising
Customer Success
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
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McDonald’s spots winning McFlurry flavors
How McDonald's used early-stage testing to identify winning McFlurry flavor concepts.
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How Walkers used early-stage testing to identify and launch the successful Wotsits Giants.
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How UNICEF UK used fast concept testing to launch a successful product in eight months.
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PepsiCo creates innovation at speed with its insights partner ecosystem
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How PepsiCo makes winning Super Bowl ads time and again
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Balancing art and science: Turo's approach to creative testing
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How Tandy used packaging redesign to drive innovation
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Brand
How Supercell uses brand tracking to stay connected to players
Supercell, one of the world's top mobile gaming companies, needed a brand tracking partner that offered data transparency, speed, and self-service.
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Building an innovation pipeline with Reckitt
Discover how Reckitt and Zappi worked together to create a meaningful benchmark for the Intimate Wellness team to use to make decisions about which ...
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Johnsonville + Zappi Amplify: Creating more effective advertising
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Iterative innovation research with McDonald's
How McDonald's built a faster test-and-learn approach to innovation with Zappi.