Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Webinar
Advertising
Winning the World Cup: Consumer insights with Grupo Lala
See how Grupo Lala approached integrated insights for the World Cup, plus a live look at Zappi ad and innovation testing across a real campaign.
Webinar
Innovation
McDonald’s secret sauce: Using connected insights to spot its next hit menu item
In this webinar, McDonald’s and Zappi describe how their partnership enabled McDonald’s to become more agile and increase ROI on new product innovation, and the framework to how they got there.
Webinar
Insights
Quantifying the impact of continuous and connected consumer insights
How connected consumer insights can deliver measurable ROI, faster payback and smarter investments.
Webinar
Insights
Connected insights in 2025: Unveiling Level 4
Key findings from the 2025 Connected Insights Imperative report and the new Level 4 framework.
Webinar
Insights
Elevating the role of research with behavioral science
This session is ideal for insights professionals looking for new ways to think about how to engage people internally and externally, while getting a deeper understanding of how behavioral science principles influence behavior.
Webinar
Advertising
Cannes Recap: Highlights from Zappi’s State of Creative Effectiveness Report
Key Cannes Lions 2025 takeaways and findings from Zappi’s State of Creative Effectiveness report.
Webinar
Marketing
A CMO’s roadmap for connected marketing
How CMOs can organize consumer data and build an AI-ready framework for connected marketing.
Webinar
Advertising
How to develop your Super Bowl advertising with Zappi featuring PepsiCo
How PepsiCo uses iterative consumer feedback to develop stronger Super Bowl advertising.
Webinar
Innovation
Supercharging your innovation development for competitive advantage
How AI-powered tools can improve, accelerate and de-risk the innovation development process
Webinar
Innovation
From testing to learning: How Diageo used consumer feedback to expand in Africa
How Diageo uses continuous consumer feedback to refine products and expand innovation in Africa.
Webinar
Insights
From order-taker to strategic partner: PepsiCo’s insights evolution
How PepsiCo evolved its insights function from project execution to a strategic business partner.
Webinar
Insights
Putting consumers at the heart of your brand strategy
How PepsiCo puts consumers at the center of brand strategy and creative effectiveness.