Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
ON-DEMAND WEBINAR
From order-taker to strategic partner: PepsiCo’s insights evolution
How would you classify the maturity of your insights function? Are you a strategic partner who influences business decisions or do you feel like a project manager chasing short-term insights?
WHAT YOU'LL GET
Building a mature insights function
Kate Schardt (PepsiCo) and Julio Franco (Zappi) presented this great talk at Quirk's New York 2024.
Key takeaways include:
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Building connection in a global insights organization: Discover how PepsiCo synchronized its people, process and platform to establish a systematic, unified insights process that puts consumers at the heart of every business decision.
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Best practices for aspiring insights leaders: Acquire actionable strategies to cultivate a consumer-centric culture within your organization. Uncover methods to effectively harness data-driven insights to become a strategic partner within your business.
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The framework for connected insights: Learn how Zappi’s maturity model facilitates an evolution from disconnected, project-based insights to a learning loop that improves with each new data point.
If you tie what you're doing to the performance of the company, it will bring you more credibility. We're business leaders first and foremost. We're not philosophers. We're not professors. We need our work to drive the business.
