Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Consumer Packaged Goods
Make sure your product flies off the shelf
Learn from all your past research to jump start your next ad or innovation. Infuse consumer insights early & often to make your best ads and products.
Consumer-centricity is crucial for consumer packaged goods
What worked yesterday doesn't work today. In today's competitive market, adapting to consumer demands is essential for sustained success & growth in the CPG industry.
Price sensitive consumers put CPG brands to the test
There's a tug-of-war between consumers wanting to buy products vs. needing to make concessions due to the higher prices hitting their wallets.
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Constant innovation just to maintain status quo
Double digit e-commerce growth and the continued rise of discount brands and private labels puts even more pressure on CPG brands to stand out.
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Brands need to adapt or die.
Consumers are demanding brands that help instead of hurt the planet. Younger consumers seek smaller, authentic brands. Digital media has transformed how consumers learn about brands.
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AGILE RESEARCH SYSTEM - ADVERTISING FOR CPG
Helping CPG brands create more effective advertising every time
With an agile research system that fuels ad development with better, more actionable consumer insights early & often. Not just a better pre-test — a better consumer-centric ad development system.
Learn about your TV and digital creative at any stage of development, from early idea to final executions.
AGILE RESEARCH SYSTEM - INNOVATION FOR CPG
Helping CPG brands innovate quickly & confidently to drive penetration
With an agile innovation research system that helps you iterate at speed, nurture ideas through rich consumer feedback, and learn from all you do to get smarter over-time.
Learn about your ideas, concepts, pack designs, pricing, optimal innovation portfolio composition and more.
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Don't just take our word for it
Customer Success
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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Customer Success
Advertising
PepsiCo creates blockbuster holiday ad
How Walkers used Zappi Amplify TV diagnostics to improve a high-stakes holiday ad.
Customer Success
Innovation
PepsiCo fuels full-portfolio innovation
How PepsiCo used early-stage testing to identify seven winning snack innovations.
Customer Success
Innovation
How Wendy's found success in a busy time
How Zappi helped Wendy's keep creative and innovation research moving during a team transition.
Customer Success
Advertising
Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV
See how Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally ...
Customer Success
Advertising
Vodafone Smart Tech's digital campaign success
How Vodafone used in-context testing to optimize a digital campaign for its Neo smartwatch.
Customer Success
Advertising
Clorox’s road to agile TV advertising with Zappi Amplify TV
How Clorox used agile TV ad testing to improve sales impact and long-term brand equity.
Customer Success
Innovation
Pernod Ricard proves it's possible to democratize insights
Get a behind-the-scenes look at how Pernod Ricard empowered marketing users to run their own creative research, freeing up the insights team to do ...
Customer Success
Advertising
SoFi fuels rapid ad experimentation with consumer data at the heart
How SoFi used rapid consumer feedback to improve advertising effectiveness by 20%.
Customer Success
Advertising
PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
Customer Success
Innovation
McDonald’s spots winning McFlurry flavors
How McDonald's used early-stage testing to identify winning McFlurry flavor concepts.
Customer Success
Innovation
New Wotsits Giants are a huge success
How Walkers used early-stage testing to identify and launch the successful Wotsits Giants.
Customer Success
Innovation
Innovating for good with UNICEF UK
How UNICEF UK used fast concept testing to launch a successful product in eight months.
Customer Success
Innovation
Reckitt’s digital transformation: Scaling at speed
How Reckitt scaled agile insights while empowering marketing and insights teams.
Customer Success
Innovation
PepsiCo creates innovation at speed with its insights partner ecosystem
How PepsiCo built a faster, scalable innovation insights ecosystem with Zappi.
Customer Success
Advertising
How PepsiCo makes winning Super Bowl ads time and again
Learn how PepsiCo creates winning Super Bowl ads each year, using the Zappi Amplify Ad System to bring consumer insights into every step of the ...
Customer Success
Advertising
How Canva used consumer insights to scale their brand across six European markets
How Canva validated TV ads across six European markets with Zappi Amplify.
Customer Success
Advertising
Balancing art and science: Turo's approach to creative testing
How Turo used consumer testing to choose winning creative and drive market growth.
Customer Success
Innovation
How E.ON Next used consumer insights to stand out in the UK Energy Market
How E.ON Next used consumer insights to build a distinctive UK brand platform.
Customer Success
Innovation
How Tandy used packaging redesign to drive innovation
Tandy used consumer insights to validate critical innovation decisions - from packaging redesign to new product validation.
Customer Success
Brand
How Supercell uses brand tracking to stay connected to players
Supercell, one of the world's top mobile gaming companies, needed a brand tracking partner that offered data transparency, speed, and self-service.
Customer Success
Innovation
Building an innovation pipeline with Reckitt
Discover how Reckitt and Zappi worked together to create a meaningful benchmark for the Intimate Wellness team to use to make decisions about which ...
Customer Success
Advertising
Johnsonville + Zappi Amplify: Creating more effective advertising
How Johnsonville built winning ads with Amplify
Customer Success
Innovation
Iterative innovation research with McDonald's
How McDonald's built a faster test-and-learn approach to innovation with Zappi.
How we help CPGs with consumer centricity
AGILE RESEARCH SYSTEM - ADVERTISING
Advertising
FOR CPG, QSR, TELCO, FINANCE, TECH
Why Customers Like It
60% more predictive of ROI
Powerful diagnostics
Fast & agile
End-to-end advertising system
Helps you learn and improve
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AGILE RESEARCH SYSTEM - INNOVATION
Innovation
FOR ALL INDUSTRIES
Why Customers Like It
Agile innovation has 4-6x more success
Powerful diagnostics
Fast & agile
End-to-end innovation system
Helps you learn & improve
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