Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
ON-DEMAND WEBINAR
Elevating the role of research with behavioral science
Catch behavioral scientist Richard Shotton and Zappi's Chief Customer Officer Julio Franco for a great session on how applying key behavioral psychology principles to market research can help you elevate in your role.
WHAT YOU'LL GET
How to influence people
In this webinar, Julio and Richard:
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Share how researchers can apply specific principles of human behavior to their work
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Discuss the role of behavioral science in helping you elevate from order taker to strategic partner – both within your organization and in how you think about insights
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Lead attendees through a live experiment to bring to life the principles we discuss to help you see them in action
This session is ideal for insights professionals looking for new ways to think about how to engage people internally and externally, while getting a deeper understanding of how behavioral science principles influence behavior.
If you're aware of these biases, you can work with human nature rather than against it.
