Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
ON-DEMAND WEBINAR
Putting consumers at the heart of your brand strategy
PepsiCo and Zappi describe how their partnership enabled PepsiCo to revolutionize its approach to creative effectiveness by partnering with consumers.
WHAT YOU'LL GET
PepsiCo’s approach to consumer-centricity
In this webinar, you’ll hear about:
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PepsiCo’s belief that consumer-centric decisions result in a competitive advantage for the company, and the process PepsiCo uses to deliver better consumer insights.
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The value of a single source of truth that allows PepsiCo to distill large amounts of data into actionable insights — resulting in increased creative effectiveness across PepsiCo brands.
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What Kate learned about change management through the process of rolling out a new approach to consumer insights.
Anytime we’re writing a creative brief we should be using all of the intelligence we have on what's made us effective in the past. How do we use all of that information to make ourselves smarter from the beginning?
