Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
ON-DEMAND WEBINAR
Connected insights in 2025: Unveiling Level 4
Dive into the current state of the insights function and the implications for business leaders, marketing leaders and insights professionals as we walk through key findings from this year’s Connected Insights Imperative report.
WHAT YOU'LL GET
Consumer voices have never been more accessible
Technology democratizes data collection — and AI accelerates analysis.
Yet many organizations remain stuck in fragmented, reactive approaches to operationalizing consumer insights.
Zappi surveyed over 200 professionals across industries to understand the current state of connectedness for consumer insights. Tune into this webinar to hear what we uncovered, including:
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Overall satisfaction levels with insights functions today
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Persistent barriers to leveraging consumer insights
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The state of connected insights
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The role of emerging technologies, including AI
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The introduction of Level 4 of the Connected Insights Framework — the “AI-Accelerated" stage, where insights become organizational DNA
Watch the recording to get all the learnings and takeaways from this report.
Meet the speakers
Nataly Kelly, CMO
Katie Sweet, Sr Director of Content Marketing
This is an industry that has always changed and evolved. This is the next evolution and it’s going to make our job cooler. We’re going to be less research geeks and more business partners and influencers.
