AI CONCEPT CREATION AGENTS

Unlock the future of concept creation with AI

Say goodbye to the slow, expensive, and dependency-heavy ideation and concept creation processes of the past. Zappi's Concept Creation Agents leverage consumer data and unique expertise to generate winning, test-ready concepts in minutes.

    New concepts in minutes, not days or weeks
    Generate concepts 30x faster than traditional methods to accelerate the speed of innovation.
    Fresh ideas, grounded in data-driven insights
    Agents leverage your Zappi data and expertise at scale to explore new paths and concepts that resonate.
    Automated brainstorming to explore ideas
    Agents can generate wide range of ideas to explore concepts you might not have considered before.

Collaborative creativity, grounded in your data and expertise

Your customized team of AI agents act as creative partners. Each has their own roles akin to a human-led process, like brainstorming and concept refinement.

The AI agents extract insights from your Zappi data and other relevant assets tied to business goals. For fast guidance that's pretty insightful and tailored to specific demographics or preferences.

"If you let AI open up our minds and open up the possibilities, then we’ll converge in a way that is right for us and right for our business."
Nic UmanaGlobal Agile Innovation Human Intelligence Director at Mars

A user experience built for creators

Access the AI Concept Creation Agents whenever you need them via a simple, conversation-based interface. It's like you're collaborating with a smart facilitator and a full team by your side.

You get guidance throughout the process, from initial prompt to the last iteration. The agents spark new ideas, bring concepts to life, and keep things on track and genuinely fun.

Seamless integration to accelerate your innovation development

Generating high-quality ideas at rapid speed supercharges time to market. Alongside tools like AI Quick Reports and Concept Optimizer, Zappi's full suite of AI-powered capabilities and offerings support a seamless cycle of ideation, testing, analysis, and refinement.

This integrated approach helps you learn from all your research to optimize, iterate, and ultimately create better products, faster.

“It is the best AI offering I have seen on the market, and I am really excited about the potential it unlocks.”
Deirdre van ZylHead of Innovation Planning at Diageo Africa

The AI Concept Labs

From Zappi Professional Services, we also offer the best of both worlds – the power of our agents and interface combined with the strategic guidance of human expertise.

These interactive, data-driven workshops are led by experts (in person or virtually) who help gather the right data, fine-tune your agents, guide ideation in real time, and prepare top concepts for testing. Use to help get started or accelerate new initiatives.

How do AI Concept Creation Agents compare to other generative AI?

    Your own data and insights
    When everyone has the same models, your data makes the difference. Our agents tap into granular consumer data and your own inputs to create a loop of smarter, more relevant ideas.
    Combined expertise built-in
    We automate expertise, built from years of hands-on innovation work, helping to guide the process for users like you, and create stronger ideas grounded in your brand.
    Fun and easy to use
    With a simple, conversational interface with the agents that's intuitive to use, you can collaborate, and even have fun as you explore, iterate, and create with your team.
Find out more.