Unlock the future of concept creation with AI
Say goodbye to the slow, expensive, and dependency-heavy ideation and concept creation processes of the past. Zappi's Concept Creation Agents leverage consumer data and unique expertise to generate winning, test-ready concepts in minutes.
New concepts in minutes, not days or weeks
Generate concepts 30x faster than traditional methods to accelerate the speed of innovation.Fresh ideas, grounded in data-driven insights
Agents leverage Zappi data and category norms at scale to explore new paths that resonate.Automated brainstorming to explore ideas
The agents generate many ideas to explore concepts you might not have considered before.Collaborative creativity, grounded in your data and expertise
Your customized team of AI agents act as creative partners. Each has their own roles akin to a human-led process, like brainstorming and concept refinement.
The AI agents extract insights from your Zappi concept testing data, category trends, and other relevant assets tied to business goals. These insights, combined with best-practice baked in, allow us to offer a workshop-like experience at your fingertips.
Two ways to better ideas from day one
BUILT ON YOUR OWN DATA
Activate It Customer Data Agent
Create a learning loop by deriving insights from your Activate It concept testing data to inform creation of new concept ideas, based on what has worked before and why.
BACKED BY CATEGORY DATA
Activate It Normative Data Agent
Derives insights from Zappi category normative data to inform your ideation process with category trends so you can prioritize concepts with confidence, even if you don’t have your own data yet.
Sneak peak of the agents behind the magic
Visual Design Agent
Brings your ideas to life with quick, on-brand visuals.Best Practice Agent
Applies proven rules for winning concepts.Respondent Agent
Simulates real consumer reactions and feedback.Duplication Agent
Detects overlap with existing ideas to keep concepts fresh.
A user experience built for creators
Access the AI Concept Creation Agents whenever you need them via a simple, conversation-based interface. It's like you're collaborating with a smart facilitator and a full team by your side.
You get guidance throughout the process, from initial prompt to the last iteration. The agents spark new ideas, bring concepts to life, and keep things on track and genuinely fun.
Seamless integration to accelerate your innovation development
Generating high-quality ideas at rapid speed supercharges time to market. Alongside tools like AI Quick Reports and Concept Optimizer, Zappi's full suite of AI-powered capabilities and offerings support a seamless cycle of ideation, testing, analysis, and refinement.
This integrated approach helps you learn from all your research to optimize, iterate, and ultimately create better products, faster.
“It is the best AI offering I have seen on the market, and I am really excited about the potential it unlocks.”
The AI Concept Labs
From Zappi Professional Services, we also offer the best of both worlds – the power of our agents and interface combined with the strategic guidance of human expertise.
These interactive, data-driven workshops are led by experts (in person or virtually) who help gather the right data, fine-tune your agents, guide ideation in real time, and prepare top concepts for testing. Use to help get started or accelerate new initiatives.