Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Collaborative creativity, grounded in your data and expertise
Your customized team of AI agents act as creative partners. Each has their own roles akin to a human-led process, like brainstorming and concept refinement.
The AI agents extract insights from your Zappi concept testing data, category trends, and other relevant assets tied to business goals. These insights, combined with best-practice baked in, allow us to offer a workshop-like experience at your fingertips.
A user experience built for creators
Access the AI Concept Creation Agents whenever you need them via a simple, conversation-based interface. It's like you're collaborating with a smart facilitator and a full team by your side.
You get guidance throughout the process, from initial prompt to the last iteration. The agents spark new ideas, bring concepts to life, and keep things on track and genuinely fun.
Seamless integration to accelerate your innovation development
Generating high-quality ideas at rapid speed supercharges time to market. Alongside tools like AI Quick Reports and Concept Optimizer, Zappi's full suite of AI-powered capabilities and offerings support a seamless cycle of ideation, testing, analysis, and refinement.
This integrated approach helps you learn from all your research to optimize, iterate, and ultimately create better products, faster.
The AI Concept Labs
From Zappi Professional Services, we also offer the best of both worlds – the power of our agents and interface combined with the strategic guidance of human expertise.
These interactive, data-driven workshops are led by experts (in person or virtually) who help gather the right data, fine-tune your agents, guide ideation in real time, and prepare top concepts for testing. Use to help get started or accelerate new initiatives.
