Quality responses
Quality is at the heart of all we do to deliver representative, engaged and reliable respondents, allowing brands to make confident decisions, fast.
Zappi's scrutiny of the quality of panels is their best marketing pitch & is extremely compelling. We have heard there is rising panel fraud across the board...if the market takes out 2% of respondents, Zappi takes out 6%
CONSISTENT QUALITY
Fixing the industry's data quality problem
We all know how important it is to make data-driven decisions, but to do so confidently, you need high-quality data you trust. So we created the Zappi quality score.
The Zappi quality score looks at 14 signals of quality at an individual respondent level and creates a composite score. It's used after the survey has finished and looks holistically at all of the signals of quality rather than each in isolation.
We continuously assess and enhance data quality by monitoring the quality score across respondents and research projects.
We group markets according to confidence in quality
We compare sample providers
We design better surveys
Quality Score
To grow market share, you need to increase brand popularity; that is, get many more buyers, most of whom are light users who occasionally choose your product
GO WIDE & NARROW
Cast a wide net and easily filter
We believe in surveying to a broad category audience so you can truly understand how to grow your brand and robustly compare against our benchmarks. We have over 70 categories in 30 countries already set up and ready for you to use.
But don't worry, we know you also want to deep-dive on critical sub groups and key interest areas so we make it easy for you to filter your data and boost responses of those you're most interested in.
THE WIDEST CHOICE OF CONSUMERS
Automatically send surveys to a relevant audience
We work with multiple ESOMAR & ISO certified sample suppliers so you can access the best supply across the world in over 30 markets, meaning you can access the right consumers without any bias to use our own panel.
Use category relevant samples already available in the platform
Build your own sample to use time & time again
Then the platform will automatically launch your survey and collect the data.
Market leading respondent quality checks
We have built all the important checks & balances into the platform so no poor quality or fake responses or respondents make it into your valuable data set.
✓ Panel vetting
All suppliers meet ESOMAR & ISO certification.
✓ Bot detection strategies
Is the respondent real?
✓ GEO-IP fingerprinting
Is the respondent being honest about their location?
✓ Deduplication & respondent quarantine
Is this a unique respondent?
✓ Speeder analysis
Is the respondent engaged, not just speeding through?
✓ Adherence to all regulations
Including GDPR, CCPA.
✓ Evaluation of open-ended responses
Dynamically detect poor quality verbatims, remove gibberish answers, illogical responses & repetitive answers.
✓ Black list
All respondents deemed poor quality, are referred back to providers with a behavioral flag.
SURVEY DESIGN & EXPERIENCE
Fun, engaging surveys
We know that survey design & respondent experience are crucial to achieve high-quality, engaged responses. So in our survey designs, we prioritize:
Short: Our surveys are under 10 minutes to capture the most engaged responses
Mobile optimized: A consistent experience, regardless of the device.
We regularly ask respondents how they find their experience, & improve both the enjoyment & ease. Our latest research shows:
68% gave at least 8/10 for enjoyment
72% gave at least 8/10 for ease of completing a survey
Act with confidence
Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.