How PepsiCo makes winning Super Bowl ads time and again

Pernod Ricard proves it’s possible to democratize insights

Iterative innovation research with McDonald's

E.ON Next used Zappi's Creative System to test and iterate on brand creative throughout development. The result: a campaign that delivered +53% YoY site traffic growth and a +12-point NPS increase in targeted regions.

How E.ON Next Used Consumer Insights to Stand Out in the UK Energy Market

How E.ON Next used consumer insights to stand out in the UK Energy Market

Johnsonville used Zappi Amplify to transform their ad testing from a one-time gut check into an iterative creative process — winning a Silver Effie along the way. Discover how iterative ad testing helped them improve sales and brand impact scores, strengthen agency relationships, and make faster, confident creative decisions.

Johnsonville Case Study: How Johnsonville built winning ads with Amplify

How Johnsonville built winning ads with Amplify

Learn how Supercell, one of the world's leading mobile gaming companies, found the brand tracking partner they were looking for in Zappi. With a need for data transparency, flexibility, and platform independence, Supercell now uses Zappi brand tracking across all 5 of their live games and their publisher brand in 10 markets worldwide.

Supercell Case Study: Their agile approach to brand tracking

Supercell's agile approach to brand tracking

See how Tandy used rapid consumer research to validate a packaging redesign that drove 15% higher purchase intent and secured buy-in in just 48 hours.

Tandy Case Study: How Tandy's packaging redesign drove 15% higher purchase intent

How Tandy's packaging redesign drove 15% higher purchase intent

See how Turo uses Zappi's creative testing platform to validate campaigns before launch, turning Philadelphia from below-average to their fastest-growing US market with >50% growth.

Turo Case Study: Balancing Creative Instinct with Data-Driven Testing | Zappi

Balancing art and science: Turo's approach to creative testing

Clorox’s road to agile TV advertising with Zappi Amplify TV

PepsiCo creates innovation at speed with its insights partner ecosystem

SoFi fuels rapid ad experimentation with consumer data

SoFi fuels rapid ad experimentation with consumer data at the heart 

Building an innovation pipeline with Reckitt

McDonald’s spots winning McFlurry flavors

New Wotsits Giants are a huge success

Reckitt’s digital transformation: Scaling at speed

PepsiCo fuels full-portfolio innovation

Haleon measures brand impact of digital ad campaign

Haleon measures brand impact of digital ad campaign in-flight

PepsiCo creates blockbuster holiday ad

How Wendy's found success in a busy time

Vodafone Smart Tech's digital campaign success

How Cheetos perfected award winning Superbowl ad

Cheetos perfects award winning Superbowl ad with Zappi Amplify TV

Innovating for good with UNICEF UK

Learn how Zappi's Amplify Ad System helped PopCorners create its successful Super Bowl ad in 2023.

The story behind the first-ever Super Bowl ad from PopCorners

PopCorners “Breaks into something good” in first-ever Super Bowl ad

Customer Story Feed

Lets do this / Giraffe (webP version)

Let's Do This / Split

See how and why so many people chose Zappi for their advertising and product innovation insights.

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Customer Success Stories | Zappi

Customer stories

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How PepsiCo makes winning Super Bowl ads time and again

How PepsiCo makes winning Super Bowl ads time and again

How PepsiCo makes winning Super Bowl ads time and again

Pernod Ricard proves it’s possible to de...

Pernod Ricard proves it’s possible to democratize insights

Pernod Ricard proves it’s possible to democratize insights

Iterative innovation research with McDon...

Iterative innovation research with McDonald's

Iterative innovation research with McDonald's

How E.ON Next used consumer insights to ...

How E.ON Next used consumer insights to stand out in the UK Energy Market

How E.ON Next used consumer insights to stand out in the UK Energy Market

How Johnsonville built winning ads with ...

How Johnsonville built winning ads with Amplify

How Johnsonville built winning ads with Amplify

Supercell's agile approach to brand tracking

Supercell's agile approach to brand tracking

Supercell's agile approach to brand tracking

Let's. Do. This.