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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

GoldFish AdMiration Hero

GoldFish AdMiration SEO

AdMiration feature: Goldfish’s “Boss”

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Writing research briefs SEO

Writing effective research briefs: A step-by-step guide for insights professionals

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Yogurt trends SEO

Gut feelings: What consumers really want from yogurt today

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Building an innovative ad campaign SEO

Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge

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AI ethics in advertising SEO

AI ethics: The advertiser’s guide to using AI 

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Strengthening our team to deliver more for our customers

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Admiration Goodyears Still SEO

AdMiration feature: Goodyear's "STILL" 

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FMCG analysis SEO

The untold playbook: How sentiment analysis is quietly redefining FMCG, QSR and telco strategy

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Digital ad copy testing SEO

Why you can’t afford to skip digital ad copy testing

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AdMiration feature: Starbucks’ “New Starbucks Iced Energy”

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Reading customer minds SEO

Reading customers’ minds, the data-driven way

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Customer sentiment analysis SEO

What top brands know about consumer sentiment (that you probably don’t)

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AI Concept Creation Agents SEO

Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation

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Retail advertising SEO

7 retail advertising trends for 2025: From Ulta to Sephora

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Tesco AdMiration SEO

AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”

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Brand affinity SEO

Brand affinity: Why customers love (and stick with) top brands

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International advertising SEO

Global ads, local wins: The strategy behind international success

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Miller Light AdMiration SEO

AdMiration feature: Miller Lite’s "Legendary Stories”

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Gen AI in Ads article SEO

Generative AI in advertising: Is it worth it?

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Lindt Carrot Cake truffles SEO

Innovation spotlight: Lindt Lindor Carrot Cake

AI Customer Insights HERO

AI Customer Insights SEO hero

AI customer insights: The AI advantage in consumer research

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Best rebrands SEO

They hated it, you bought it: 00s rebrands

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Brand activation SEO

What is brand activation? (And how to make yours unforgettable)

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AdMiration Theraface SEO

AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”

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CPG market research SEO

From insights to impact: How marketers drive CPG success

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A CMO’s roadmap for connected marketing

AI Quick Reports / Blog

AI Quick Reports / SEO

AI Quick Reports: One-click analysis at every stage of advertising and product development

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Introducing Zappi’s Professional Services | Elevate Your Insights Game

Unlock insights faster with Zappi Professional Services—expert-led support to optimize research, connect data to strategy, and drive smarter business decisions.

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Unlock the Full Potential of Your Insights with Zappi Professional Services

Unlocking the Full Potential of Your Insights: Introducing Zappi Professional Services

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How to develop your Super Bowl advertising with Zappi featuring PepsiCo

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Winning with Wellness in 2025: Healthier Snacks and Zero-Proof Drinks on the rise with consumers

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Remembering 2024, Zappi-style: Celebrating a year of consumer-centric innovation, big wins, and partnerships with brands like PepsiCo, McDonald’s, and Reckitt!

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Zappi's 2024 year in review

Zappi’s Year in Insights

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Elevating the role of research with behavioral science

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Emerging trends and watchouts in market research

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Supercharging your innovation development for competitive advantage

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Innovating on the edges: How to navigate AI and complex markets

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How AI Agents will change the way brands innovate

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How top brands are using AI for insights

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How PepsiCo went “meta” to improve creative effectiveness by 30%

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Discover Zappi's AI Concept Creation Agents – rapidly generate, refine, and optimize product ideas using real consumer data to accelerate innovation.

Creativity at the speed of consumers: AI Concept Creation Agents now in beta!

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Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

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Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

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How to use behavioral science to influence people and understand consumers

Inside Insights podcast Jacci Weber - consumer insights and ai

Jacci Weber 

Why consumer insights + AI = real world superpowers 

Using AI to supercharge customer-led innovation

On-demand webinar / Winning advertising w/ Kim & Janine. Three people floating in the air. Their heads connected to TV screens and wired to each other.

Hero / On-demand webinar / Winning advertising w/ Kim & Janine

The inaugural Connected Insights Conference

Helen Wolf Colgate

Build it and they will come: How to systematize data for the whole organization

Hero / Diageo webinar

From testing to learning: How Diageo used consumer feedback to expand in Africa

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Discover Zappi’s new Brand Health KPI Trackers in Beta! Track, measure, and optimize your brand’s performance with affordable, real-time insights today.

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Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

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Introducing AI Quick Reports by Zappi: Get actionable insights in seconds, streamline research analysis, and supercharge your decision-making with AI.

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Introducing AI Quick Reports: rich insights in a click

Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

From order-taker to strategic partner: PepsiCo’s insights evolution. - an image with a few people looking at charts floating in the air.

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From order-taker to strategic partner: PepsiCo’s insights evolution

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How researchers can use AI to do a reverse take over of marketing

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Announcing our new book: "The Consumer Insights Revolution" by Zappi and PepsiCo!

Ask Anything is a customizable ad-hoc survey tool that allows you to gather timely insights on brand assets (such as logo, name, and claims testing), brand sentiment and perception, or current events.

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Ask Anything

Meet the new ‘Ask Anything:’ Your go-to customizable survey solution

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Elevate your personal brand as an insights leader using LinkedIn

Putting consumers at the heart of your brand strategy. A person floating in space with a lot of planets orbiting around them.

Hero / Pepsi webinar / Customer centricity

Putting consumers at the heart of your brand strategy

Stephan Gans leveling up insights podcast

Stephan Gans Mango

Leveling up the insights function: From disconnected to connected

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Zappi Recognized as Best AI Startup by SaaStock USA

McDonald's fries and secret sauce (Webinar)

McDonalds secret sauce

McDonald’s secret sauce: Using connected insights to spot its next hit menu item

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain