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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Quirks Chicago

Jane-W Headshot

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.

How to be an electrifying brand leader 

Lightning in the bottle: How to be an electrifying brand leader

Innovation cocacola

8 quotes to live by straight from Coca-Cola’s director of innovation 

Dog and cat

The Wall Street Journal - Pets don’t get inflation, but they are feeling its effects

Super Bowl podcast

Super Bowl 57: The ads that scored major points this year

Superbowl Kick off

Super Bowl LVII analysis: How to make the most of your $7m

The farmer's dog

Campaign US - Less celebrity, more relatability: How Super Bowl LVII ads performed

Top10 (3)

Top 10 ads from this year's Super Bowl

Vegan meat food pack

With strong market growth and rising consumer interest, we thought it was a good time to look at some more recently introduced meat substitute food products to see what brands could learn to drive their own successful innovation with the ongoing trend. Here's what we found.

Reviewing vegan meats packaging to help you avoid mis-steaks

We looked at product design & packaging of vegan meats to help you avoid mis-steaks

Super Bowl

According to a new study from Zappi, 71% of consumers think commercials are important to the Super Bowl as an experience. 46% expect commercials during the 2023 Super Bowl to be the best in recent memory. 64% of consumers expect ChatGPT or AI to appear in at least one Super Bowl commercial

Super Bowl LVII, according to consumers: ChatGPT makes a big game debut

Fastco

FastCo - The secret to business agility: people, processes, and technology

inspiring insights podcasts you need to know hero

6 kickass market research podcasts you need to know about

The drum

The Drum - How brands can connect pre-launch data to unlock creators’ best ideas in 2023

Top blogs for 2023

8 market research blogs you need to read for 2023

All Zappi ZDA 

Company culture and benefits review platform Comparably recently launched its next round of workplace awards, and we’re honored to have been recognized as best company for women, diversity and culture as well as best CEO. 

Zappi named best company for women, diversity and culture

Zappi named best company for women, diversity and culture by Comparably

Formula

The formula for sleighing Christmas ads in 2023

VentureBeat - Fundraising

VentureBeat - How AI-powered market research helps predict success of future products and advertising

Silicon Angle

SiliconANGLE - AI-powered consumer insights platform Zappi raises $170M

Funding - Steve

TechCrunch - Zappi raises $170M for its AI-based market research platform

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

Steve_metadata

$170M to digitize consumer insights departments

$170M to digitize enterprise consumer insights departments

Platform

Consumer insights tools haven’t allowed businesses to check in with their consumers as quickly or as often as they need. But Zappi is different. Here's 10 reasons why Zappi is the right insights platform for you.

Why Zappi is the insights platform for you

Kim Malcolm

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Jorge Calvachi

Jorge Calvachi from La-Z-Boy talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Bringing insights to an iconic brand after 95 years

Business Insider - The hottest marketing tech companies of 2022 

Xmas

All the best Christmas ads in the UK in 2022 in one place.  Which ads did best this Christmas? How did John Lewis Christmas ad do this year?  The top 10 Christmas ads of 2022 in one place.

Best Christmas Ads 2022

Top 10 Christmas ads in the UK 2022

Hershey's kisses

What makes a holiday ad worth running year after year

Lauren Governale

Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch and reveals her process for attributing insights and measuring her team’s success.

Let’s talk about sex: Insights in the telehealth sector

The Drum 

The Drum - The pre-launch paradigm: a new data perspective for marketers

John-lewis 2 (1)

MarketingWeek reviews John Lewis ad with Zappi

Aldi-holiday-ad

Aldi takeover: Learn from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

innovation gap blog header

How to be the first to cross the whitespace innovation gap

JL Beginner Hero

The secret to a successful John Lewis Christmas ad

Clay Jones

Fixing the founding flaw of matrix organizations

ZDA group pic

First Zappi offsite in four years – here’s what I learned

We just gathered 300 people for our first company offsite in four years – here’s what I learned

Comparably-Hero-Image (1)

Zappi voted best place to work by Comparably

Bianca Pryor

Making magic: Using insights to create great TV

Zappi-Recognized-for-Best-in-class-Company-Culture-750x430

MarTech Series - Zappi recognized for best-in-class company culture

Durex

MarketingWeek - How Durex evolved its innovation pipeline to keep up with cultural shifts

Filtered-Jing-Headshot

How to approach your category with consumer insights

How to approach your category like it's your first day on the job

innovation research master blog

4 tips to help you reach innovation research master status

MarkRitson-Website-img

Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years. 

What’s changed in marketing (and what hasn’t)

steve-phillips

Econsultancy - Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Sinead Jefferies crop

Sinead Jefferies is now leading customer transformation

Zappi appoints Chair of MRS Main Board Sinead Jefferies to lead customer transformation

ultimate insights partner

What makes the ultimate insights partner

960x0

Forbes - A world without cookies: better for creators and consumers alike

How to do marketing people love

DEI-Blog Image

How are market leaders embracing the need for inclusive and representative insights? Get the learnings from insights leaders at Colgate-Palmolive, PepsiCo and Reckitt.

Taking research inclusion to 'Right thing to win'

Taking research inclusion from 'Right thing to do' to 'Right thing to win'

Bonus podcast episode Ryan and Patricia

What it takes to be an (almost) perfect insights professional

household finance money consumer confidence economy economic crop-id 2637832-

Research Live - Brands must do more to ease cost-of-living crisis 

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Marketing Week - Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week 

An image of a male Zappi employee for the homepage.

VP Product - Cal Liddle

Introducing Zappi’s new look

Crowd walking - stock photo unsplash

Cheddar - Consumers Want Brands to Take a Stand on Social Issues — Authentically: Survey

Test Image

Recession is imminent. Focus on your customers.

We’re heading into a recession… Are you ignoring your customers?

Natalia Lumpkin podcast image

Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders & suppliers into the heart of her insights team, what it means to be customer-centric and reveals the skills insights leaders need to become the ‘whole enchilada.’

Lessons from a legend: Transforming insights

Lessons from a legend: Transforming insights before it was cool

Five people sit on a stage, with brightly-colored lights and shapes behind them.

How-advertising-can-be-a-catalyst-for-cultural-change

How advertising can be a catalyst for cultural change

A man stands in a field, looking at bales of hay, his arms raised in celebration

Yes-you-Cannes-Using-creativity-to-grow-brands

Yes you Cannes: Using creativity to grow brands

Shazia Ali podcast image

Why you need empathy to fuel growth

Super Bowl header

7 steps to create ads people love

Michelle Gansle podcast image

Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

How to power your insights career

Forbes - Hey, Creators: we need to talk about your data

Pointing at laptop

Are your shoppers aware you've redesigned your packaging?

Steve Phillips podcast image

Steve Phillips, Founder and CEO of Zappi, reflects on what he's learned through building an industry-changing company, some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize. 

How consumer insights will get its power back

 Marie Van Blaricum podcast image

Being a purpose-driven leader

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Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles informed his global FMCG role, why getting innovation wrong is like being bad at golf and reveals the three characteristics he looks for when hiring insights professionals.

How to be a global insights leader

TItle

5 tips to become an innovation research master

Research Live - Steve Phillips, Zappi: ‘B Corp is a movement we should all get behind'

02.Tony

Why insights leaders should think like four-year-olds

burger-king-russia-2022.jpg.

Adweek - The continued expectation for western brands and agencies to leave Russia

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain