Fast brand signals for social video at scale
Leverage AI-powered predictive ad testing to get rapid, directional consumer insights across a high volume of social video assets. Built for TikTok, Instagram, Facebook & Youtube.
Evaluate more social video and Youtube athat usually go untested
INVEST WITH CONFIDENCE
Every creative decision backed by consumer signal
Built for the reality of modern marketing. Extend consumer insights across your full creative portfolio, not just your high-risk, high-investment decisions.
MAXIMIZE MEDIA ROI
Boost, fix or pull assets pre and in-flight
Get directional brand signals across all your digital video creative so you can confidently prioritize the assets most likely to drive brand impact and maximize your media investment:
Boost and invest in your strongest creative
Fix and optimize assets with potential
Pull weaker executions before they waste valuable budget
CONTINUOUS OPTIMIZATION
Keep your content pipeline performing
Continuously evaluate waves of always-on social video content with rapid, directional brand signals before deciding what to boost. By combining predicted brand impact with media performance metrics, you get a more complete and accurate picture of creative effectiveness.
RIGHT SIZE METHODS TO DECISION & RISK
A holistic ad testing system
Part of a comprehensive system that matches the right solution and research method to the right decision, covering the full breadth of what modern advertising requires.
Deep diagnostics and human-respondent validation for high-risk, high-value decisions
Broad directional brand signals at scale for lower risk decisions on higher volume of assets.
When asset volume makes traditional testing impractical, Amplify AI helps us bridge the gap. It surfaces what’s likely to work and why, helping us make better campaign decisions.
Your research questions answered
Test a breadth of social video and Youtube assets, make more confident decisions on media spend and build stronger campaign playbooks over time.
Which social video and Youtube assets, should we invest media spend or boost?
Which social video and Youtube assets, should we review, fix or adapt?
Which social video and Youtube assets, should we depriotize or cut?
What creative patterns are emerging across social video and Youtube assets, over time?
Which versions of social video and Youtube assets, resonate most per channel or campaign?
- WHY CUSTOMERS LIKE IT
- Iteratively refine and optimize storylines
- 3 Rs Creative Framework
- Prevent costly production changes
- Predictive of in-market success
- WHY CUSTOMERS LIKE IT
- In context - TikTok; Facebook; Instagram...
- 3 Rs Creative Framework
- System 1 emoji & forced exposure
- Understand skipping behavior - engagement
- WHY CUSTOMERS LIKE IT
- 60% more predictive of ROI
- 3 Rs Creative Framework
- In Context; System 1 & forced exposure
- Broad & target audience & custom norms