Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
CONNECTED ADVERTISING SYSTEM
Get connected advertising insights, all in one place
View all your advertising research in one place. Get campaign-level metrics on how your assets work together.
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CONNECTED INSIGHTS
All your Amplify research in one place
Bring recent ads, projects and Collections into one connected view, so teams can quickly find results, launch new studies and understand performance without jumping between disconnected reports.
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View recent ads and projects from one home page.
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Open reports quickly from tested assets.
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Access your ad library and Collections from the same place.
CAMPAIGN PERFORMANCE
Monitor campaign performance
Create a Collection of all your campaign assets to understand how they perform as a set. Compare the strongest and weakest assets in a collection, spot patterns in what’s working, and see how to strengthen campaigns as a whole.
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See overall campaign or collection performance.
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Compare individual assets side by side.
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Spot stronger and weaker assets quickly to action in-flight
CONTINUOUS OPTIMIZATION
Optimize always-on content performance
Always-on content moves fast. Use Collections to track what’s working across assets, messages and channels as new creative is added. Pair brand signals with media metrics to decide what to boost, optimize or pull.
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Group always-on content by quarter, channel or initiative
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See which assets are gaining stronger brand signals
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Spot patterns to improve the next wave
GLOBAL INSIGHTS
Understand what works across markets
Use Collections to understand how your campaign performs across markets. See which ideas travel, where local creative needs refinement and how to keep campaigns consistent while optimizing for local audiences.
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Compare market-level executions
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Identify ideas that scale globally
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Optimize local creative with confidence
CONNECTED LEARNING
Build creative playbooks for future campaigns
Turn every campaign into a source of future learning. Bring creative from past research into collections to compare performance across brands, markets, product launches, and time, uncovering patterns that consistently drive brand impact
- Revisit past results by campaign, channel or initiative.
- Document patterns across assets, messages and formats.
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Build creative playbooks that inform future campaign planning.
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
