Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
AMPLIFY AI
Fast brand signals for social video at scale
Get rapid, directional consumer insights across high-volume social video assets, using AI prediction and synthetic respondents to help teams decide what to launch, optimize or hold back.
AI-POWERED SPEED & SCALE
Evaluate more Youtube and social video that often go untested
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Evaluate up to 100 assets in a single project for the same channel, category, and market.
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Get results in 30–60 minutes, through an AI-Quick Report.
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Add brand signals to fast-moving decisions about what to prioritize, optimize, boost or pull -- instead of relying on media metrics alone, like clicks, views, likes, or shares.
AI-POWERED ANALYSIS & REPORTING
Get instant, actionable insights with AI-Quick Reports
Clear, decision-ready outputs that make it easy to take prompt action based on recommendations from an AI-generated report. You get:
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Creative Power score for read on asset's overall creative strength, plus scores for Reach, Resonance, and Response
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Snapshot of strengths and weaknesses
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Compare multiple assets within a single report
THE AMPLIFY HUB
See the campaign, not just the ad
Use the Amplify Hub to access all of your ad testing in one place. Group associated assets by Collections, spot trends easily, and turn every test into a reusable learning asset and
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Organize assets by campaigns, channel, brand or initiates
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Compare overall creative effectiveness across a Collection
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Spot stronger or weaker assets more quickly
RIGHT SIZE METHODS TO DECISION & RISK
Comprehensive metrics and diagnostics for confident decisions
Solutions across the Amplify solution suite cover the full breadth of what modern advertising requires.
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Deep diagnostics and human-respondent validation for foundational, high-value decisions
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Fast, directional brand signals for scale or lower risk decisions
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Connected ad-to-ad learnings to improve with time
VALIDATED METHODOLOGY
Trusted signals, grounded in human response
Amplify AI combines AI prediction models with synthetic respondents grounded in Zappi’s heavily validated human-response methodology.
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Predictive scores for brand and creative effectiveness
- Simulate likely audience reactions and generate directional feedback on strengths and areas to improve.
- Validated against human response --> 84% of predictions landing within 1 point of human respondent score
When asset volume makes traditional testing impractical, Amplify AI helps us bridge the gap. It surfaces what’s likely to work and why, helping us make better campaign decisions.
Your research questions answered
Test a breadth of social video and Youtube assets, make more confident decisions on media spend and build stronger campaign playbooks over time.
Which social video and Youtube assets, should we invest media spend or boost?
Which social video and Youtube assets, should we review, fix or adapt?
Which social video and Youtube assets, should we deprioritize or cut?
What creative patterns are emerging across social video and Youtube assets, over time?
Which versions of social video and Youtube assets, resonate most per channel or campaign?
Don't just take our word for it
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