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Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

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News | Zappi

News

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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Advertising effectiveness on the rise, finds Zappi

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Adobo Magazine: Zappi reports an incline in creative effectiveness in 2023, outperforming pre-pandemic advertising

Zappi

Martech Series: Is advertising getting better? Zappi releases first annual ‘State of Creative Effectiveness’ report

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Fast Company - The future of consumer insights: welcome to the connected era

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Creative Bloq: Don't worry creators, AI isn't coming for your job (yet)

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New Digital Age: New Business Bulletin - Imagination, Hootsuite, Zappi and many more

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The Drum - Beyond the lightbulb moment: how marketers can improve creative effectiveness

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How to survive in the new, connected insights era | Zappi

How to survive (and thrive) in the new, connected insights era

AI marketing

Adweek - What’s next for AI and Marketing?

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Research Live - Researchers risk losing their jobs if they fail to keep up with AI 

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The Wall Street Journal - More weddings, baby showers and birthdays are going gift-free

Stock 

Forbes - Why AI is the next frontier of product innovation

Dog and cat

The Wall Street Journal - Pets don’t get inflation, but they are feeling its effects

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Campaign US - Less celebrity, more relatability: How Super Bowl LVII ads performed

Super Bowl

According to a new study from Zappi, 71% of consumers think commercials are important to the Super Bowl as an experience. 46% expect commercials during the 2023 Super Bowl to be the best in recent memory. 64% of consumers expect ChatGPT or AI to appear in at least one Super Bowl commercial

Super Bowl LVII, according to consumers: ChatGPT makes a big game debut

Fastco

FastCo - The secret to business agility: people, processes, and technology

The drum

The Drum - How brands can connect pre-launch data to unlock creators’ best ideas in 2023

Silicon Angle

SiliconANGLE - AI-powered consumer insights platform Zappi raises $170M

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TechCrunch - Zappi raises $170M for its AI-based market research platform

VentureBeat - Fundraising

VentureBeat - How AI-powered market research helps predict success of future products and advertising

Business Insider - The hottest marketing tech companies of 2022 

The Drum 

The Drum - The pre-launch paradigm: a new data perspective for marketers

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MarketingWeek reviews John Lewis ad with Zappi

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First Zappi offsite in four years – here’s what I learned

We just gathered 300 people for our first company offsite in four years – here’s what I learned

In the news

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