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Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

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News | Zappi

News

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Dog and cat

The Wall Street Journal - Pets don’t get inflation, but they are feeling its effects

The farmer's dog

Campaign US - Less celebrity, more relatability: How Super Bowl LVII ads performed

Super Bowl

According to a new study from Zappi, 71% of consumers think commercials are important to the Super Bowl as an experience. 46% expect commercials during the 2023 Super Bowl to be the best in recent memory. 64% of consumers expect ChatGPT or AI to appear in at least one Super Bowl commercial

Super Bowl LVII, according to consumers: ChatGPT makes a big game debut

Fastco

FastCo - The secret to business agility: people, processes, and technology

The drum

The Drum - How brands can connect pre-launch data to unlock creators’ best ideas in 2023

VentureBeat - Fundraising

VentureBeat - How AI-powered market research helps predict success of future products and advertising

Silicon Angle

SiliconANGLE - AI-powered consumer insights platform Zappi raises $170M

Funding - Steve

TechCrunch - Zappi raises $170M for its AI-based market research platform

Business Insider - The hottest marketing tech companies of 2022 

The Drum 

The Drum - The pre-launch paradigm: a new data perspective for marketers

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MarketingWeek reviews John Lewis ad with Zappi

ZDA group pic

First Zappi offsite in four years – here’s what I learned

We just gathered 300 people for our first company offsite in four years – here’s what I learned

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MarTech Series - Zappi recognized for best-in-class company culture

Durex

MarketingWeek - How Durex evolved its innovation pipeline to keep up with cultural shifts

steve-phillips

Econsultancy - Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Sinead Jefferies crop

Sinead Jefferies is now leading customer transformation

Zappi appoints Chair of MRS Main Board Sinead Jefferies to lead customer transformation

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Forbes - A world without cookies: better for creators and consumers alike

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Research Live - Brands must do more to ease cost-of-living crisis 

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Marketing Week - Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week 

Crowd walking - stock photo unsplash

Cheddar - Consumers Want Brands to Take a Stand on Social Issues — Authentically: Survey

Forbes - Hey, Creators: we need to talk about your data

Research Live - Steve Phillips, Zappi: ‘B Corp is a movement we should all get behind'

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Adweek - The continued expectation for western brands and agencies to leave Russia

In the news

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