Agile market research for smarter

Jump start your next ad or innovation idea by learning from your past research & infusing consumer insights early & often as you develop them.

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Faster, better & budget savvy

We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? You get smarter over time. Insights teams have more impact. Brands launch better ads & products

  • Research early & often

    Test & learn early & often. We make it fast and easy to run research, make decisions and learn from your insights again and again.

  • Optimize ideas faster

    Nurture ideas. Use best in class systems to provide in depth understanding of consumer reaction at early & late stages.

  • Validate more

    Make smarter decisions quickly & confidently with a clear prediction of in-market success. Act on methods co-created & modernized with leading brands.

  • Learn systematically

    Get a head start on your next idea easily & quickly by systematically learning from the insights you’ve already collected over time.

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Zappi is a very efficient platform for agile learning. It has struck the right balance of technical simplicity and flexible customization as well as really easy to handle reporting.
Jessica CaoGlobal Consumer Insights, Innovation lead, GSK Consumer Healthcare

Zappi already works for

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The logo for Reckitt.

How it works


Launch research

Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations.


Get results

Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real time, with full results in as little as 6 hours.


Refine, repeat

Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas.

Zappi is very agile, responsive and flexible. The Zappi team is up for any challenge we throw their way. They listened to us and helped us develop a groundbreaking norm bespoke to our audiences that enables us to have a focused strategy.
Mariline Alsuar-DeanSexual Wellbeing Consumer Insights Lead at Reckitt

See how we can work for you

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Let's. Do. This.

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