The agile market research platform that makes you smarter
Jump start your next ad or innovation idea by learning from your past research. Then research early & often, nurturing those ideas with actionable consumer insights to accelerate consumer understanding to drive growth.
AGILE RESEARCH SYSTEM - ADVERTISING
Proven to develop more effective advertising
Not just a better pre-test. A better consumer-centric ad development system. A connected suite of solutions, validated to in market outcomes, to help you nurture ideas and stay on track from ideas through storylines and on to final ads.
AGILE RESEARCH SYSTEM - INNOVATION
Innovate quickly & confidently to drive growth
With Zappi's agile research platform you can iterate your innovations and improve your stimuli based on rich consumer feedback — quickly & affordability — and you can check in with consumers as often as you like. We cover the whole innovation development journey with solutions from early to late stage.
AGILE LEARNING LOOP
Fast, affordable & better
We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result?
You get smarter over time
Insights teams have more impact
Brands launch better ads & products
No.1 agile research platform
A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.