Create work that

See your product innovations and advertising ideas through your consumers’ eyes with the leading consumer insights platform.

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A platform for consumer insights

The inspiration to create. The validation to act.

  • Advertising

    Make your ads stronger by listening to your audience at every stage of ad development.

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  • Product innovation

    Find the best idea in the bunch and—with ongoing testing—make it something they can’t live without.

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  • Digital campaigns

    Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment.

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How it works


Launch research

Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations.


Get results

Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real time, with full results in as little as 6 hours.


Refine, repeat

Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas.

Zappi already works for

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The logo for Reckitt.

See how we can work for you

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Let's. Do. This.

We can't wait to talk to you.