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How to do marketing people love

How to be an insights transformation superstar

What are the skills insights professionals of the future need to succeed? And as you’re staffing and training your team, what are the skills you should be looking for? Here's Julio Franco’s, Chief Customer Officer at Zappi, six skillsets your team needs to flourish in the new age of insights.

Skills insights professionals of the future need to succeed

The skills insights professionals need to succeed in the future

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

Putting foresight on the map

FOMO and new products: Why parity is not enough

What insurance advertising is getting right

What insurance advertising is getting right (and what banking could do better)

Zappi at Quirks Chicago

Join us at Quirks London

Build it and they will come: How to systematize data for the whole organization

The inaugural Connected Insights Conference

Why consumer insights + AI = real world superpowers 

How to use behavioral science to influence people and understand consumers

The advertiser’s approach to audience analysis [According to experts]

Shopper insights: What they are and how to best use them

5 ways to use your extra market research budget this year

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Each month we share the latest thinking from insights leaders and Zappi experts, open roles that might interest you, and maybe even a chart or two for all you data nerds out there.

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