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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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Hot cocoa, snowmen, and more! Holiday innovation that sleighs this year

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FOMO and new products: Why parity is not enough

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That's a wrap! The UK’s top Christmas ads 2023

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Consumer trends for the holiday season

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What insurance advertising is getting right

What insurance advertising is getting right (and what banking could do better)

Democratize insights - consumer centric - audience

How to successfully democratize insights to become a consumer-centric organization

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Why less is more in making your Halloween innovation a success

Stephan Mango

Learn more about how the Zappi Amplify Ad System helped PepsiCo achieve a 30% increase in creative effectiveness.

30% increase in creative effectiveness with Zappi Amplify

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How can telco brands produce more effective advertising? We looked at over 100 ads from 2022 and 2023 to find the answers.

What's working (and what's not) in telco advertising

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Zappi's Chief Customer Officer, Julio Franco, re-caps his biggest takeaways from our first time visiting Groceryshop

3 Takeaways from Zappi’s debut at Groceryshop 2023

Tech stack

The market research stack you need for the future

Insights org

AI and automation will change the way market research is done within enterprises, and insights teams will need to be structured differently to succeed. 

Looking ahead: The insights team org chart of the future 

In advertising, context is reality, which is why researchers must blend tactical and strategic thinking in their approach. Behavioral science expert, Richard Shotton, explains why how we reach people is just as important as with what. 

Real-world moments: Why context is critical for research success

future skills

Steve Phillips, Zappi's CEO, shares his predictions on how AI will affect insights teams in the not-so-distant future.

Artificial intelligence will unlock a new role for insights teams

Skills of the future

What are the skills insights professionals of the future need to succeed? And as you’re staffing and training your team, what are the skills you should be looking for? Here's Julio Franco’s, Chief Customer Officer at Zappi, six skillsets your team needs to flourish in the new age of insights.

Skills insights professionals of the future need to succeed

The skills insights professionals need to succeed in the future

Digital advertising

In this guide, we’ll present 10 ways to harness the brand-building potential of digital media and offer some context about why it’s been difficult to do in the past.

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How to build your brand with digital advertising

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Selected as a standout among more than 3,500 nominations spanning 19 countries, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program

Zappi Martech Breakthrough "Best Marketing Insights Platform"

Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards

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Predicting advertising success: Why you need to combine research methods

How to find your advertising success formula

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Zappi, the market research platform for consumer-obsessed marketing and insights teams, was selected as a finalist in Fast Company's fifth annual Best Workplaces for Innovators list.

Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators

Platform

Any good research platform must have research expertise, subject matter expertise and smart technology. Here's more on why all three elements are critical.

Why Zappi is more than a technology platform

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We researched the shortlisted ads in Cannes Lions Creative Effectiveness and Creative Strategy categories with over 3,200 consumers using Zappi Amplify to find out which brands came out on top by consumers' vote. Here's what we found.

Top Creative Effectiveness & Strategy Lions by consumer vote

Hear them roar: Top 3 Creative Effectiveness & Strategy Lions by consumer vote

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Market research has been too expensive, too late, too unclear and too disposable for modern marketing teams to act on. It's time for a digital future.

Read all about it

Let's. Do. This.