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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

quality score main image

Introducing the Zappi Quality Score: Helping the research industry fix our data quality problem

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6 benchmarks you can look at to put your consumer research in context

Innovation cocacola

8 quotes to live by straight from Coca-Cola’s director of innovation 

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Super Bowl LVII analysis: How to make the most of your $7m

Top10 (3)

Top 10 ads from this year's Super Bowl

Vegan meat food pack

With strong market growth and rising consumer interest, we thought it was a good time to look at some more recently introduced meat substitute food products to see what brands could learn to drive their own successful innovation with the ongoing trend. Here's what we found.

Reviewing vegan meats packaging to help you avoid mis-steaks

We looked at product design & packaging of vegan meats to help you avoid mis-steaks

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6 kickass market research podcasts you need to know about

All Zappi ZDA 

Company culture and benefits review platform Comparably recently launched its next round of workplace awards, and we’re honored to have been recognized as best company for women, diversity and culture as well as best CEO. 

Zappi named best company for women, diversity and culture

Zappi named best company for women, diversity and culture by Comparably

Top blogs for 2023

8 market research blogs you need to read for 2023

Formula

The formula for sleighing Christmas ads in 2023

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

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$170M to digitize consumer insights departments

$170M to digitize enterprise consumer insights departments

Platform

Consumer insights tools haven’t allowed businesses to check in with their consumers as quickly or as often as they need. But Zappi is different. Here's 10 reasons why Zappi is the right insights platform for you.

Why Zappi is the insights platform for you

Xmas

All the best Christmas ads in the UK in 2022 in one place.  Which ads did best this Christmas? How did John Lewis Christmas ad do this year?  The top 10 Christmas ads of 2022 in one place.

Best Christmas Ads 2022

Top 10 Christmas ads in the UK 2022

Hershey's kisses

What makes a holiday ad worth running year after year

Aldi-holiday-ad

Aldi takeover: Learn from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

innovation gap blog header

How to be the first to cross the whitespace innovation gap

JL Beginner Hero

The secret to a successful John Lewis Christmas ad

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Zappi voted best place to work by Comparably

innovation research master blog

4 tips to help you reach innovation research master status

ultimate insights partner

What makes the ultimate insights partner

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How are market leaders embracing the need for inclusive and representative insights? Get the learnings from insights leaders at Colgate-Palmolive, PepsiCo and Reckitt.

Taking research inclusion to 'Right thing to win'

Taking research inclusion from 'Right thing to do' to 'Right thing to win'

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VP Product - Cal Liddle

Introducing Zappi’s new look

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Recession is imminent. Focus on your customers.

We’re heading into a recession… Are you ignoring your customers?

Five people sit on a stage, with brightly-colored lights and shapes behind them.

How-advertising-can-be-a-catalyst-for-cultural-change

How advertising can be a catalyst for cultural change

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