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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Cake Zappi birthday

Zappi is 10 years old

Zappi is 10 years old!

McDonalds Supercharge innovation

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald’s, recently joined us on an episode of the Inside Insights podcast to share the three key ways consumer insights are used today in his company’s innovation process. Read on for a breakdown of each.

How McDonalds uses consumer insights to make hit innovations

3 ways McDonalds use consumer insights to super-charge their innovation process

Steve

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

Why AI Will Kill the Researcher (and how to ensure your survival)

Why AI will kill the researcher (and how to ensure your survival)

Ryan presenting at ZDA

Lead your team to success in the future of consumer insights by getting ahead of the changes that are coming our way.

The future role of consumer insights: Lead your team to success

The future role of consumer insights: How to lead your team to success

Metrics

Trial Potential & Breakthrough are two of the most critical innovation research metrics. Let's walk through what they are and how they are used.

Innovation research metrics: Trial & Breakthrough Potential

Julio Quirks

The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind.

With greater mandates to become agile, the “old way” of ad-hoc and disconnected data isn’t enough. Organizations are ensuring that data and insights exist all around the organization, so that every team is empowered to make data-backed decisions.


AI and the new researcher hierarchy of needs

Create blog hero

Zappi's C.R.E.A.T.E. framework will help guide you on your path to using consumer insights to create advertising that works. 

Create better advertising with consumer insights

C.R.E.A.T.E. better advertising with consumer insights

Yvonne

Zappi Amplify 2.0 is a consumer-centric ad development system that enables marketers to bring consumer feedback into every stage of the creation process

The next revolution in advertising is here

Better

5 steps to better quality consumer insights data

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5 elements to electrifying advertising

5 elements to electrifying advertising, from PepsiCo's CMO

Hero img-Pricing-Article

How to land your pricing strategy in a cost of living crisis

quality score main image

Helping the research industry fix data quality problem

Introducing the Zappi Quality Score: Helping the research industry fix data quality

Dynamic benchmarking main image

6 benchmarks to put your consumer research in context

Kim Janine

In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken. 

How to use consumer insights to fuel winning advertising

Innovation cocacola

8 quotes to live by straight from Coca-Cola’s director of innovation 

Superbowl Kick off

Super Bowl LVII analysis: How to make the most of your $7m

Top10 (3)

Top 10 ads from this year's Super Bowl

Vegan meat food pack

With strong market growth and rising consumer interest, we thought it was a good time to look at some more recently introduced meat substitute food products to see what brands could learn to drive their own successful innovation with the ongoing trend. Here's what we found.

Reviewing vegan meats packaging to help you avoid mis-steaks

We looked at product design & packaging of vegan meats to help you avoid mis-steaks

inspiring insights podcasts you need to know hero

6 kickass market research podcasts you need to know about

All Zappi ZDA 

Company culture and benefits review platform Comparably recently launched its next round of workplace awards, and we’re honored to have been recognized as best company for women, diversity and culture as well as best CEO. 

Zappi named best company for women, diversity and culture

Zappi named best company for women, diversity and culture by Comparably

Top blogs for 2023

8 market research blogs you need to read for 2023

Formula

The formula for sleighing Christmas ads in 2023

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

Steve_metadata

$170M to digitize consumer insights departments

$170M to digitize enterprise consumer insights departments

Platform

Consumer insights tools haven’t allowed businesses to check in with their consumers as quickly or as often as they need. But Zappi is different. Here's 10 reasons why Zappi is the right insights platform for you.

Why Zappi is the insights platform for you

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