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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

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Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

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Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

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Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

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Events

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Global ads, local wins: The strategy behind international success

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Miller Light AdMiration SEO

AdMiration feature: Miller Lite’s "Legendary Stories”

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AI customer insights: The AI advantage in consumer research

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Best rebrands SEO

They hated it, you bought it: 00s rebrands

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Lindt Carrot Cake truffles SEO

Innovation spotlight: Lindt Lindor Carrot Cake

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Gen AI in Ads article SEO

Generative AI in advertising: Is it worth it?

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Brand activation SEO

What is brand activation? (And how to make yours unforgettable)

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CPG market research SEO

From insights to impact: How marketers drive CPG success

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AdMiration Theraface SEO

AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”

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Pre and probiotic sodas survey SEO

Prebiotic & probiotic perceptions: Consumers’ take on these trending beverages in 2025

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A look inside Easter baskets: Top bunny and egg-shaped candies consumers love

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Cannes Lions winners SEO

Cannes Lions winners — where are they now? 

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How Cannes Lions awards work SEO

How winners win at Cannes Lions: Making an impact

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AdMiration Corona SEO

AdMiration feature: Corona’s “Equity Extension Cord”

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How Cannes Lions and creative ads grow brands

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Why CMOs should use consumer insights before producing ads

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AdMiration Liquid Death SEO

AdMiration feature: Liquid Death’s “Kegs for Pregs”

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AI Quick Reports advertising SEO

Your guide to AI-powered advertising campaign analysis

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Insights driving impact with CMOs SEO

An insights leaders' guide to driving business impact with the CMO

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Social Media Market Research SEO

Beyond likes and shares: Mastering social media market research

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Programmatic advertising SEO

Programmatic advertising explained: Strategies, benefits & future trends

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AdMiration Magnum SEO

AdMiration feature: Magnum's "Nothing Cracks Like Magnum"

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How professional insights services make your team more productive

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Marketing x AI SEO

The AI-ready marketer: How to structure data and tech for smarter campaigns

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