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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Learnings-US-UK-Telco-advertising Hero

How can telco brands produce more effective advertising? We looked at over 100 ads from 2022 and 2023 to find the answers.

What's working (and what's not) in telco advertising

Groceryshop.2023

Zappi's Chief Customer Officer, Julio Franco, re-caps his biggest takeaways from our first time visiting Groceryshop

3 Takeaways from Zappi’s debut at Groceryshop 2023

Tech stack

The market research stack you need for the future

Insights org

AI and automation will change the way market research is done within enterprises, and insights teams will need to be structured differently to succeed. 

Looking ahead: The insights team org chart of the future 

Shotton headshot

In advertising, context is reality, which is why researchers must blend tactical and strategic thinking in their approach. Behavioral science expert, Richard Shotton, explains why how we reach people is just as important as with what. 

Real-world moments: Why context is critical for research success

future skills

Steve Phillips, Zappi's CEO, shares his predictions on how AI will affect insights teams in the not-so-distant future.

Artificial intelligence will unlock a new role for insights teams

Skills of the future

What are the skills insights professionals of the future need to succeed? And as you’re staffing and training your team, what are the skills you should be looking for? Here's Julio Franco’s, Chief Customer Officer at Zappi, six skillsets your team needs to flourish in the new age of insights.

Skills insights professionals of the future need to succeed

The skills insights professionals need to succeed in the future

Digital advertising

In this guide, we’ll present 10 ways to harness the brand-building potential of digital media and offer some context about why it’s been difficult to do in the past.

How to build your brand - thumbnail

How to build your brand with digital advertising

martech breakthrough award badge

Selected as a standout among more than 3,500 nominations spanning 19 countries, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program

Zappi Martech Breakthrough "Best Marketing Insights Platform"

Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards

Research methods hero

Predicting advertising success: Why you need to combine research methods

How to find your advertising success formula

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Zappi, the market research platform for consumer-obsessed marketing and insights teams, was selected as a finalist in Fast Company's fifth annual Best Workplaces for Innovators list.

Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators

Platform

Any good research platform must have research expertise, subject matter expertise and smart technology. Here's more on why all three elements are critical.

Why Zappi is more than a technology platform

Cannes lions 3

We researched the shortlisted ads in Cannes Lions Creative Effectiveness and Creative Strategy categories with over 3,200 consumers using Zappi Amplify to find out which brands came out on top by consumers' vote. Here's what we found.

Top Creative Effectiveness & Strategy Lions by consumer vote

Hear them roar: Top 3 Creative Effectiveness & Strategy Lions by consumer vote

Mexican skull

Market research has been too expensive, too late, too unclear and too disposable for modern marketing teams to act on. It's time for a digital future.

Digitize or die: Thriving in the future of market research

Cannes lions

The state of creative effectiveness in 2023

McDonalds Supercharge innovation

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald’s, recently joined us on an episode of the Inside Insights podcast to share the three key ways consumer insights are used today in his company’s innovation process. Read on for a breakdown of each.

How McDonalds uses consumer insights to make hit innovations

3 ways McDonalds use consumer insights to super-charge their innovation process

Cake Zappi birthday

Zappi is 10 years old

Zappi is 10 years old!

Steve

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

Why AI Will Kill the Researcher (and how to ensure your survival)

Why AI will kill the researcher (and how to ensure your survival)

Ryan presenting at ZDA

Lead your team to success in the future of consumer insights by getting ahead of the changes that are coming our way.

The future role of consumer insights: Lead your team to success

The future role of consumer insights: How to lead your team to success

Metrics

Trial Potential & Breakthrough are two of the most critical innovation research metrics. Let's walk through what they are and how they are used.

Innovation research metrics: Trial & Breakthrough Potential

Julio Quirks

The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind.

With greater mandates to become agile, the “old way” of ad-hoc and disconnected data isn’t enough. Organizations are ensuring that data and insights exist all around the organization, so that every team is empowered to make data-backed decisions.


AI and the new researcher hierarchy of needs

Create blog hero

Zappi's C.R.E.A.T.E. framework will help guide you on your path to using consumer insights to create advertising that works. 

Create better advertising with consumer insights

C.R.E.A.T.E. better advertising with consumer insights

Yvonne

Zappi Amplify 2.0 is a consumer-centric ad development system that enables marketers to bring consumer feedback into every stage of the creation process

Read all about it

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