There’s a smarter way
Brands that use consistent, agile insights in their idea development processes create products and ads that resonate better with consumers and drive more growth.
Time for a change
- Insights early and often Are you missing research when it matters? The earlier and faster you get great quality insights into your idea development process, the better your results will be.
- Learning loopAre you testing but not learning? Look across all your research quickly & easily to learn what works & what doesn’t, creating a learning loop over time.
- Elevated insights teamSick of having to break bad news when it's too late to help? Elevate your personal impact by bringing relevant, timely insights that drive key business decisions.
Since partnering with Zappi, our creative effectiveness has improved by almost a third across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Decisions you’d bet your career on
Our platform is here to transform the way brands get the most out of every new idea with the highest quality methods.
Highest quality responses
We work with multiple ESOMAR & ISO certified sample suppliers so you can access the right consumers without any bias to use our own panel. We then apply our own automated checks to all responses to ensure no poor quality or fake responses make it into your valuable data set.
Co-created with leading brands
Co-created with leading brands We’re collaborators. We know that working together leads to better results. That’s why our research and data science experts work with leading brands to co-create & optimize our solutions. By combining these inputs with the most progressive research thinking, we deliver robust, cutting-edge solutions.
Your best practice built in
We take the best thinking in marketing science, consumer insights & scale that on our platform and then tailor it to your unique needs. So you get insights that reflect what's important to your business, that answers your questions and is systematized so you can rise above individual projects and scale the learnings to drive business growth.
Insights that drive growth
We support you in democratizing access to insights so consumer centricity is at the heart of your business. So you become part of the strategic decisions, driving growth. And we've proven time & time again that ads & products are more effective with research early and often.
INSIGHTS EARLY & OFTEN
In the conversation from the start
Set off on the right track. Run quality research fast, with solutions that are specifically designed for early stages of idea development, so you learn earlier what works & what doesn’t.
Bring an objective consumer-centric view to influence and shape ideas right from the start, resulting in the strongest possible ads & products.
Ads are 62% more effective when research is done at early stages
Zappi early stage innovation testing put Walkers, Pepsico, on the right track to grow the brand by 45%
We’ve started to do more iterations of tests on the same concept, to make it better. We can fit in a round of consumer input at almost any phase in the process now, making us much more in demand with our cross-functional partners.
FASTER OPTIMIZATION
Quick pivots to nurture ideas
Think hours and days, not weeks and months. After all, what good are findings if it’s too late to act on them? Expect real-time results in as few as 6 hours.Â
With speed and technology, now you can bring consumer perspectives into every decision, from day one. These agile insights won’t just tell you which ads or products to launch, but how to make them better.
Our partnership with Zappi has resulted in the highest performing creative in the brand’s history. We have improved overall ad effectiveness by over 20% working with Zappi.
FRESH, NOT STATIC
Ever-improving methods
We’re collaborators. We know that working together leads to better results. That’s why our research and data science experts work with a community of progressive brands to co-create and optimize our solutions. By combining input from leading insights and marketing teams with the most progressive research thinking, we deliver robust, cutting-edge solutions that work in the real world.
We beta test every solution, repeating and validating for consistency. We constantly monitor and improve our methods so we ask the right questions and deliver the most relevant insights for your brand.
We’re proven to drive creative effectivenessÂ
30% improvement in creative effectiveness over time.
60% more accurate prediction of in-market advertising ROI vs legacy solutions
“We are getting smarter & smarter over time by connecting all our data across brands, countries, categories, on & off platform to give us meta learnings with Zappi.”
NO SINGLE USE DATA
Learning loop that makes you smarter
Look across all your research quickly & easily to learn what works & what doesn’t, creating a learning loop over time.
So you always know what you know — and so does the rest of your business — which means you don't repeat the same mistakes and you improve the standard of everything you do.
Agile data-led decisions
Agility is built into our platform so you can make better decisions every day. The more you do, the better it gets. Enjoy fast, actionable, connected insights.