Rebels. Inventors. Magic makers.

Our world-class consumer insights platform allows you to create brands, ads, products and shopping experiences people love.

Our Mission

To create work 
that works

If you work with brands, products, ads or shopping experiences, we believe you’re a creator. We provide data for creators—to inspire and validate through consumer insights at every turn. That makes work that people love. That makes work that works.

Our culture

More than a tech company

We believe in saying what needs saying to connect real people to real truth. That’s why we’ve created an environment built on trust and transparency, where good ideas and good challenges are welcome.

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We're committed to people and the planet.

Our belief in inclusion means we’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimizing our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives.

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Zappi by the numbers

  • 2012

    The year we got our start
  • 1,000+

    Happy customers
  • 100,000+

    Ideas tested
  • 50+

    Research markets
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