Create winning products with connected insights

Traditional research models, with their rigid and linear processes, leave teams playing catch-up. Zappi's Innovation System offers a new model. Get continuous consumer feedback across the entire development lifecycle and accelerate work at every phase to move fast, stay connected to the consumer and learn as you go!

Get feedback in real-time on any stimuli - ideas, concept, pack designs, pricing, claims, features, and other key concept elements. Test early and often, so you don't just know what products to launch but also how to make them better.

• Feedback in <4 hours, not days or weeks

• Normative benchmarks to uncover commercial potential

• Industry-leading target audience identification

• Comprehensive incremental assessment

Go / no go assessment is a thing of the past. Instead, get clear guidance on what to optimize and why with diagnostics and capabilities like:

• AI Concept Optimizer uses a Large Language Model to revise the concept description for you

• Heat mapping on designs and messaging elements

• Consumption dynamics, behavioral insights, purchasing dynamics and key drivers

• AI-based verbatim theming to uncover key areas consumers like or dislike

Combine the power of Zappi with instant sales predictions from Woxi. Get agile predictive analytics at the time of decision-making – for every initiative in your pipeline, at every stage.

Using tools like Activate It for innovation research, you'll get measures that directly impact sales. These are seamlessly fed into the Woxi platform and automatically mapped to the relevant driver of its prediction framework.