Create products people love
Find the ideas that work for your audience. Shape the best ones and polish them with insights from consumer research, so you can launch winning products.
Fuel design thinking with fast insights
Listen and learn from your audience
Winning concepts
Try out lots of different ideas and narrow it down to just the winners.
Prioritize for success
Prioritize the audiences where your product has best market fit and focus on the game-changing features and claims.
Fast learnings
Learn fast and often so you can develop your best product concept and get to market and reap the rewards quickly.
Optimize for shoppers
Inspire and shape pack design to stand out and click with your consumers and shoppers.
Repeated testing
Create, listen, learn, repeat
Discover new ideas and angles by studying previous products—yours and competitors’—with analytical tools to easily uncover key themes.
Best-in-class insights
Activate the right ideas
Use a tried and tested framework that helps you organize, prioritize and activate the ideas that will drive short-term or long-term growth.
Affordable research
Spend less, get more
To truly integrate design thinking into your innovation process, you need to do a lot of research—fast, early and often. Our easy-to-use research solutions have global availability and are affordable, so you can get more insights while spending a fraction of your budget.
Learn over time
Find the next big thing
Inspire your future ideas by looking back at your collected learnings over time and finding patterns in your most successful innovations.
Co-created with some of the world's best innovators
With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
Prioritize, optimize, maximize
End-to-end consumer insights throughout your design journey to help you produce winning ideas, shape them into something great and turn them into products people buy.
Prioritize
Fast-track your best ideas & early concepts
Optimize
Transform your concepts to progress them from good to great
Maximize
Refine concepts for maximum commercial impact