Create products people love

Find the ideas that work for your audience. Shape the best ones and polish them with insights from consumer research, so you can launch winning products.

Fuel design thinking with fast insights

Start with your strongest ideas by incorporating actionable, connected insights from research throughout your innovation process.
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Listen and learn from your audience

  • Winning concepts

    Try out lots of different ideas and narrow it down to just the winners.

  • Prioritize for success

    Prioritize the audiences where your product has best market fit and focus on the game-changing features and claims.

  • Fast learnings

    Learn fast and often so you can develop your best product concept and get to market and reap the rewards quickly.

  • Optimize for shoppers

    Inspire and shape pack design to stand out and click with your consumers and shoppers.

Repeated testing

Create, listen, learn, repeat

Discover new ideas and angles by studying previous products—yours and competitors’—with analytical tools to easily uncover key themes.

Best-in-class insights

Activate the right ideas

Use a tried and tested framework that helps you organize, prioritize and activate the ideas that will drive short-term or long-term growth.

Affordable research

Spend less, get more

To truly integrate design thinking into your innovation process, you need to do a lot of research—fast, early and often. Our easy-to-use research solutions have global availability and are affordable, so you can get more insights while spending a fraction of your budget.

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An image of a small person looking out at a large space, to find the next big thing.

Learn over time

Find the next big thing

Inspire your future ideas by looking back at your collected learnings over time and finding patterns in your most successful innovations.

Co-created with some of the world's best innovators

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The logo for Reckitt.
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With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
Jessica SouthardSenior Manager, Consumer and Market Insights, MARS
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Prioritize, optimize, maximize

End-to-end consumer insights throughout your design journey to help you produce winning ideas, shape them into something great and turn them into products people buy.



Fast-track your best ideas & early concepts



Transform your concepts to progress them from good to great



Refine concepts for maximum commercial impact



Learn more


Learn more