Bring your best ideas to the surface
Find the ideas that work for your audience. Shape the best ones and polish them with consumer insights.
Your research questions answered
More than 69,000 ideas tested by some of the most innovative global brands.
How can I narrow down a long list of ideas and find the winners?
What's driving the success of my best ideas?
Which elements of the ideas do consumers like or dislike?
Find your best ideas quickly & efficiently
PRIORITIZE IDEAS EARLY
Bring your best ideas to the surface
Take the guesswork out of your early innovation process. Find which of your early ideas have the most potential. Learn about product ideas, early pack designs, flavors, logos, taglines and easily identify which ones are worth moving forward. Test a variety of image or text stimuli in 50+ markets within as little as 5 hours.
OPTIMIZE IDEAS
Refine your ideas from early on
Optimize your winners as you move forward. Understand which elements of your concept resonates with consumers through heat maps and open ended feedback. Drill down into specific feedback on each idea, including attribute association, advantage, distinctiveness, relevance, cultural sensitivity and other diagnostics.
RANGE OF WAYS TO SORT IDEAS
Choose a proven method that best fits your needs
You can narrow down a broad list of ideas through easy sequential ranking with extra diagnostics, use a rigorous MaxDiff to pick the winner, or choose a TURF analysis to identify the best combination of elements to maximize your product reach.
No.1 agile research platform
Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.
Innovate with confidence
Smart research design built in partnership with leading brands gives you strategic direction for launch and insights into incremental growth.
Optimize for success
Rich diagnostics give you clear guidance on what to optimize and why. Our speed & value lets you be agile and iterate, leading to more successful innovations.
Get smarter over-time
Innovative platform that builds knowledge over time and gives you a head start for your next innovation
Super flexible
Combine tried & tested methods tailored with your business' knowledge. Flexible audiences, custom questions, slicing & dicing of your data on the fly.
Highest qualiy responses
ESOMAR & ISO certified suppliers combined with market leading quality checks.
Co-created with leading brands
Our research & data science experts work with leading brands to co-create solutions. To deliver research that is effective in the real world.
Learn more about our other innovation solutions
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Identify the best design routes
- Optimize with rich diagnostics
- Understand real shelf performance
- In-context & System 1 methods
- WHY CUSTOMERS LIKE IT
- Understand price elasticity
- Identify acceptable price range
- Understand price perception
- Proven price research methods