Find the right price
Even the best product ideas can fail with the wrong price. Find the optimal price point that maximizes revenue.
Your research questions answered
Discover the price points that maximise appeal & revenue and see how well your pricing fits consumer expectations of your brand.
I don’t yet have a firm view on pricing so want to explore options
I have a price in mind already & what to confirm how it fits with customer expectations
I have a price in mind already & what to understand its impact on purchase intent
Maximise sales potential with the right price
REASONABLE PRICE
What is an acceptable price range for your product?
When you’re uncertain on the pricing, use proven pricing research principles (optimized Van Westendorp) to get clear guidance on what’s a reasonable price for consumers.
Understand the acceptable price range for your pricing strategy
Are people are willing to pay a premium for your product?
PRICE PERCEPTION
Understand how your proposed price affects purchase intent
When you have a price in mind already, confirm how acceptable it is to target buyers and what is its impact on purchase likelihood.
Compare vs norms of your category and audience
How does your price affect key concept metrics like distinctiveness & advantage?
No.1 agile research platform
Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.
Innovate with confidence
Smart research design built in partnership with leading brands gives you strategic direction for launch and insights into incremental growth.
Optimize for success
Rich diagnostics give you clear guidance on what to optimize and why. Our speed & value lets you be agile and iterate, leading to more successful innovations.
Get smarter over-time
Innovative platform that builds knowledge over time and gives you a head start for your next innovation
Super flexible
Combine tried & tested methods tailored with your business' knowledge. Flexible audiences, custom questions, slicing & dicing of your data on the fly.
Highest qualiy responses
ESOMAR & ISO certified suppliers combined with market leading quality checks.
Co-created with leading brands
Our research & data science experts work with leading brands to co-create solutions. To deliver research that is effective in the real world.
Helping the most progressive brands innovate
Learn more about our other innovation solutions
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Identify the best design routes
- Optimize with rich diagnostics
- Understand real shelf performance
- In-context & System 1 methods