Report: The state of creative effectiveness

Learn the art and science behind creative effectiveness, and how advertising has evolved in one of the most unpredictable stretches in our history.

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Get the state of creative effectiveness report that finally answers the question: What produces effective creative? đź‘€


The state of creative effectiveness

Gain an unfair advantage when it comes to creating winning ads. Leveraging the data and intel in the state of creative effectiveness report, you’ll get to:

  • Unlock the winning advertising research techniques used by leading brands.

  • Learn how to predict creative ad performance better than your competitors.

  • Explore the 9 key metrics and benchmarks to predict your creatives’ effectiveness.

  • Determine which of the key metrics and benchmarks have the greatest impact.

Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Stephan GansChief Insights and Analytics Officer at PepsiCo
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