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Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

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Product Webinars, Tips and Ideas | Zappi

Webinars

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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Connected insights in 2025: Unveiling Level 4

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Cannes Recap: Highlights from Zappi’s State of Creative Effectiveness Report

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Quantifying the impact of continuous and connected consumer insights

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A CMO’s roadmap for connected marketing

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How to develop your Super Bowl advertising with Zappi featuring PepsiCo

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Elevating the role of research with behavioral science

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Supercharging your innovation development for competitive advantage

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How top brands are using AI for insights

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How PepsiCo went “meta” to improve creative effectiveness by 30%

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Using AI to supercharge customer-led innovation

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From testing to learning: How Diageo used consumer feedback to expand in Africa

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From order-taker to strategic partner: PepsiCo’s insights evolution

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How researchers can use AI to do a reverse take over of marketing

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Elevate your personal brand as an insights leader using LinkedIn

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Putting consumers at the heart of your brand strategy

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McDonalds secret sauce

McDonald’s secret sauce: Using connected insights to spot its next hit menu item

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Global & Local: Balance of power or powerful everywhere?

Kim Janine

In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken. 

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