Consumer finance

Stay relevant in a disruptive market

Jump start your next ad or innovation idea by learning from your past research & infusing consumer insights early & often as you develop them.

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Consumer centric agile research keeps finance brands sharp

Get a deep understanding on consumers and their motivations so you can transform your brand to stay front of mind.

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Cost of living crisis Tough economic times making previously complacent customers to look up and see strong propositions from your competition. How to keep on the front foot and grow in a price aware market?

How to reach switchers? Look at where neobanks are achieving success they do a very good job making consumers feel heard, especially younger demographics. That comes from a fierce commitment to user research and agile development.

Brands need to adapt or die Government intervention, disruptors challenging established business models and advances in technology mean brands need to work hard to keep relevant to consumers.

AGILE RESEARCH SYSTEM - ADVERTISING FOR FINANCE

Helping finance brands create more effective advertising every time

With an agile research system that fuels ad development with better, more actionable consumer insights early & often while developing campaigns. Not just a better pre-test. A better consumer centric ad development system.

Learn about your TV and digital creative at any stage of development, from early idea to final executions.

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AGILE RESEARCH SYSTEM - INNOVATION FOR FINANCE

Helping finance brands innovate quickly & confidently to drive penetration

With an agile innovation research system that helps you iterate at speed, nurture ideas through rich consumer feedback, and learn from all you do to get smarter over-time.

Learn about your ideas, concepts, accounts, tariffs, pricing, optimal innovation portfolio composition and more.

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Don't just take our word for it

See some of the most progressive finance brands embracing agile research and transforming the way they work

What insurance advertising is getting right (and what banking could do better)

SoFi fuels rapid ad experimentation with consumer data at the heart SoFi achieved a 20% overall increase in advertising effectiveness in a short time. How did they do it?