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Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Innovation Spotlight: Fanta’s Haunted Collection
Blog Innovation
Innovation Spotlight: Fanta’s Haunted Collection
September 22, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Collection, ...
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Blog AI
Closing the AI gap: How CPG brands can unlock growth and efficiency
April 29, 2026
AI isn’t a future-state conversation for CPG brands. It’s already reshaping how products are discovered and purchased. But most CPG organizations are stuck in a strange middle ground with high ...
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Blog Brand
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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Blog Advertising
AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know
March 7, 2025
Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...
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