The State of Creative Effectiveness: Social Video 🎥

GET THE REPORT

Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

Research & resources

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

LET'S TALK

Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

Research & resources

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

LET'S TALK

CPG

Blog Advertising

The state of creative effectiveness today: Research, trends and insights

October 12, 2026

Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

Read story

Blog Advertising

Sip, sip, sell: How RTD brands are stirring up advertising

March 7, 2025

The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...

Read story

Blog Innovation

Snack trends unwrapped: What’s shaping snack purchases in 2025

March 4, 2025

Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...

Read story

Blog Advertising

How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]

January 22, 2025

74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...

Read story

Blog Innovation

3 ways McDonalds use consumer insights to super-charge their innovation process

May 31, 2023

Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...

Read story

Blog Innovation

How PepsiCo & McDonald’s uncover their next big innovations

July 23, 2020

To compete as a QSR or CPG brand today, you need to have a steady stream of innovations. Consumers and market conditions are changing faster than ever — plus there is no shortage of disruptive new ...

Read story