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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog AI
AI in insights: What we’re learning about the future of consumer understanding
October 9, 2026
We recently attended TMRE x Content Marketing World x LIONS in Denver, Colorado, where AI in insights was unsurprisingly a hot topic. After listening to several conversations within the TMRE track ...
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Blog Insights
Where synthetic respondents fit into consumer research
October 6, 2026
When you have 50 early product ideas, you need a fast way to sort them. Whether it’s due to budget or time, you can’t test them all with consumers yet. But cutting the list too soon means a promising ...
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choosing chip bag ideas with AI
Blog AI
How to prioritize product ideas before consumer testing
September 21, 2026
When AI can help your team generate hundreds of product ideas in the same amount of time it took to produce a handful, all that possibility creates another problem. How do you prioritize all those ...
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Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
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Blog Brand
Beyond clicks and views: Measuring brand impact
July 8, 2026
Social media dashboards measure activity rather than brand impact. You can see the views and the likes, the video click-through rate and even the very second someone stopped watching your video. Yet, ...
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Blog Advertising
From big bets to lots of little: Why we built Amplify AI
July 7, 2026
When we started thinking about the next evolution of Amplify, we didn't begin with AI. We began with our customers. Over the past year, one theme kept coming up in conversations. Customers weren't ...
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Blog AI
Zappi’s perspective on human, AI and synthetic research & how to determine the right approach
June 16, 2026
AI and synthetic research methods are reshaping how brands gather consumer insights, which makes for an exciting time of change. New use cases are emerging as more teams gain access to consumer ...
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Blog Advertising
AI assistant ads: What consumers think about advertising in LLMs
June 10, 2026
Ads are coming to AI assistants. The only real question now is whether users will accept them. To understand where consumers stand, we surveyed 1,000 LLM users in the US to uncover what today's early ...
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Blog AI
Getting ahead: How AI predicts consumer trends before they break
May 18, 2026
Traditional trend reporting is limited by its ability to only register surface shifts from older data that doesn’t always reflect the way consumers think, feel and behave here and now. While ...
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