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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Blog AI
Embracing AI in market research: A roadmap for the future
November 1, 2024
The market research industry is on the brink of transformation, and AI will play a pivotal role in this evolution. But the adoption of AI presents both challenges and exciting opportunities. "This is ...
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Blog AI
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog Advertising
The AI ad testing tools you need in your stack
October 4, 2024
Getting the most out of your advertising efforts isn’t just about reaching your target audience; it’s also about delivering the right message at just the right moment. As brands look for ways to ...
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Blog AI
Benefits and watch outs for using synthetic data in market research
September 11, 2024
Market research is constantly evolving, offering new ways of collecting and understanding data as we progress with technological advancements. One exciting recent development is that the industry is ...
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Blog AI
Top 5 AI market research tools
April 12, 2024
AI has been a hot topic for several years now, but many market researchers are hesitant to integrate it into their work, whether it’s from fear of being replaced or (especially in the market research ...
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Blog AI
How top brands are using AI for consumer insights
February 14, 2024
Earlier this month, Zappi held a panel in London with leaders in the insights industry — including Tony Costella, Global Consumer and Market Insights Director at Heineken, Christian Niederauer, ...
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Blog AI
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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Blog AI
AI and the new researcher hierarchy of needs
May 12, 2023
The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. With greater mandates to become agile, the “old way” of ...
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