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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog AI
Benefits and watch outs for using synthetic data in market research
September 11, 2024
Market research is constantly evolving, offering new ways of collecting and understanding data as we progress with technological advancements. One exciting recent development is that the industry is ...
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Blog AI
Top 5 AI market research tools
April 12, 2024
AI has been a hot topic for several years now, but many market researchers are hesitant to integrate it into their work, whether it’s from fear of being replaced or (especially in the market research ...
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How top brands are using AI for consumer insights
February 14, 2024
Earlier this month, Zappi held a panel in London with leaders in the insights industry — including Tony Costella, Global Consumer and Market Insights Director at Heineken, Christian Niederauer, ...
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Blog AI
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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Blog AI
AI and the new researcher hierarchy of needs
May 12, 2023
The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. With greater mandates to become agile, the “old way” of ...
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