Why AI will kill the researcher (and how to ensure your survival)

AI is killing the researcher as we know it.

But that’s not necessarily a bad thing. 

Hear us out. 

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

And this is changing everything we know about the role of the modern researcher, research tools and the structure of the insights department as a whole. In this talk, Zappi’s CEO and co-founder, Steve Phillips, explains the impact of AI on the insights industry, and how the role of researchers and insights teams will change as a result.