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Posts by Steve Phillips

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog
Innovation at the edge: A year of building what's next
October 29, 2025
A year ago, when Aaron stepped into the CEO role, we made a deliberate choice about how Zappi would evolve. Rather than the typical founder story—where the founder steps back and the new CEO takes ...
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Blog
Why digitized consumer insights are the future: Inside Zappi’s $170M growth journey
August 12, 2025
Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise.I know this is a bold statement, especially if we consider that only a small percentage of the ...
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Blog AI
AI unlocks a new role for insights teams
July 28, 2025
Back in 2023, AI was mostly viewed as a promising future companion for insights teams. There was cautious optimism about its potential to automate repetitive tasks, generate faster reports and maybe ...
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Blog Innovation
How to create concepts in minutes with Zappi’s AI Marketing Agents
December 10, 2024
Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...
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Blog AI
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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Blog Zappi news
We made it: We’re officially a B Corp
March 30, 2022
Zappi is an officially certified B Corporation We’re thrilled to announce that Zappi is an officially certified B Corporation. With this fancy new status, we’re joining a community of more than 4,000 ...
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Blog Zappi news
Data for creators: Inspire and validate your ideas
January 27, 2022
You are a creator. You’re a creator even if you don’t call yourself one. Because if you’re part of a team that creates brands, ads or innovative new products and services, you’re a creator. As a ...
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Blog Advertising
How to be bold but avoid missteps by pretesting your ads
December 1, 2021
With so many messages competing for consumers’ attention every day, you have to be bold to break through the noise. But a brand can get in hot water if the ad doesn’t land right — and the ad could ...
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