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Blog Advertising
AdMiration feature: Jif’s “JIF JIF JIF JIF”
September 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Jif’s “JIF JIF JIF JIF” ad — part of the brand's first major refresh campaign in 30 years. Read on to get our 3-2-1 snapshot of ...
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Blog Advertising
AdMiration feature: RYZE Superfoods’ “What would happen if you felt a little bit better every day?”
August 20, 2026
For this week’s AdMiration feature, we looked at consumer response to RYZE Superfoods’ “What would happen if you felt a little bit better every day?” ad, part of the brand’s “Feel Better Every Day” ...
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Blog Advertising
AdMiration feature: Carlsberg’s “If Carlsberg Did Summer”
August 13, 2026
For this week’s AdMiration feature, we looked at consumer response to Carlsberg’s “If Carlsberg Did Summer” ad — the first campaign to carry the iconic “If Carlsberg Did…” line since 2016. Read on to ...
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Blog Advertising
AdMiration feature: Milo’s Tea Co. “Tastes Like Milo’s”
August 6, 2026
For this week’s AdMiration feature, we looked at consumer response to Milo’s “Tastes Like Milo’s” — a warm, family-oriented summer spot from a brand that has been brewing the same recipe since 1946. ...
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Blog Advertising
AdMiration feature: BUBBA burger’s “You BUBBA Believe It: Security Cam”
July 30, 2026
For this week’s AdMiration feature, we looked at consumer response to BUBBA burger’s “Security Cam,” the latest spot in the brand’s “You BUBBA Believe It” platform. We tested the ad with US consumers ...
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Blog Advertising
The Super Bowl meets Valentine’s Day in 2027. Are brands ready?
July 28, 2026
In 2027, Valentine’s Day and the Super Bowl fall on the same day for the very first time. Will one of the biggest sports events in the world compete with one of the biggest gifting and dining ...
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Blog Advertising
AdMiration feature: Trü Frü’s “Dreamhouse”
July 23, 2026
For this week’s AdMiration feature, we looked at consumer response to Trü Frü’s “Dreamhouse” ad — part of “What You See Is What You Bite,” the frozen fruit and chocolate brand’s first ever national ...
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Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
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Blog Advertising
AdMiration feature: Budweiser’s “Great Delivery”
July 16, 2026
This week we’re looking at “Great Delivery” — Budweiser’s love letter to America and a masterclass in patriotic advertising done right. Read on to get our 3-2-1 snapshot of the ad (3 facts, 2 ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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