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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Trü Frü’s “Dreamhouse”
July 23, 2026
For this week’s AdMiration feature, we looked at consumer response to Trü Frü’s “Dreamhouse” ad — part of “What You See Is What You Bite,” the frozen fruit and chocolate brand’s first ever national ...
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Blog Advertising
Christmas in July: Get ahead on your 2026 holiday marketing
July 20, 2026
Most people think of Christmas in July as a one-off stock-shifting shopping event. But marketers should look at it as a marketing test-run for the high-pressure winter holiday season. Who celebrates ...
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Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
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Blog Advertising
AdMiration feature: Budweiser’s “Great Delivery”
July 16, 2026
This week we’re looking at “Great Delivery” — Budweiser’s love letter to America and a masterclass in patriotic advertising done right. Read on to get our 3-2-1 snapshot of the ad (3 facts, 2 ...
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Blog Advertising
Does patriotism still sell? What consumers think about Americana in advertising — and how to get it right
July 9, 2026
The US recently celebrated a big milestone — 250 years as a nation — but political tensions remain high. Patriotic symbols once united Americans and made them feel proud, but in this political ...
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Blog Advertising
From big bets to lots of little: Why we built Amplify AI
July 7, 2026
When we started thinking about the next evolution of Amplify, we didn't begin with AI. We began with our customers. Over the past year, one theme kept coming up in conversations. Customers weren't ...
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Blog Advertising
AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”
July 2, 2026
With the Fourth of July around the corner, American pride is in the air. And Truly Hard Seltzer’s “Drop”, tied to its sponsorship of US Soccer, shows how much you can do with just ten seconds. Read ...
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Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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Blog Advertising
AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”
June 18, 2026
For this week's AdMiration feature, we looked at consumer response to Paddy Power's "Nobody Does Football Better Than Us" ad, released ahead of this year's FIFA World Cup in the UK. Read on to get ...
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