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Blog Advertising
AdMiration feature: Dulux's "Life is What You Paint It"
April 16, 2026
For this week's AdMiration feature, we looked at consumer response to Dulux's "Life is What You Paint It" ad — a campaign that marks 65 years since the iconic Dulux Dog first appeared on British TV ...
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Blog Advertising
What we’ve learned about great advertising from 100+ editions of AdMiration
April 9, 2026
Brands are endlessly striving to make their advertising creative more effective, because creative is one of the key controllable factors that drives return on media spend. In our effort to help ...
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Blog Advertising
What the best Cannes Lions campaigns have in common
April 8, 2026
Cannes Lions represents one of the most prestigious recognitions in advertising. Often dubbed the Oscars of advertising, the festival puts a spotlight on some of the most creative, innovative and ...
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Blog Advertising
How World Cup marketing evolved from TV to social
April 7, 2026
During the 2014 FIFA World Cup, Nike dominated the conversation with their “Risk Everything” campaign. It featured soccer stars Cristiano Ronaldo and Neymar, who racked up millions of views during ...
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Blog Advertising
AdMiration feature: Amazon’s ”The Good, the Bad, and the Ouchy”
April 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Amazon’s ”The Good, the Bad, and the Ouchy” ad, part of their “Save the Everyday” campaign, which aired during the Oscars. Read ...
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Blog Advertising
AdMiration feature: Wendy’s “Sweeps Alley Oop”
March 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Wendy’s “Sweeps Alley Oop” ad, part of their March Madness campaign in the US to promote their sweepstakes and the official ...
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Blog Advertising
AdMiration feature: IKEA’s “Coming Home”
March 19, 2026
For this week’s AdMiration feature, we looked at consumer response to IKEA’s “Coming Home” ad, part of their global campaign that’s initially launching in South Korea, China and Belgium before ...
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Blog Advertising
How automated concept testing accelerates the best creative
March 17, 2026
Why automated concept testing has become essential Creative development has changed dramatically in the last decade. Marketing teams are producing more campaigns and more assets than ever before. At ...
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Blog Advertising
The “forgotten” metric: How emotion analytics predicts ad performance
March 13, 2026
Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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