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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
What is a brand lift study and how does it work?
September 28, 2026
A campaign can generate clicks, views and conversions. But those numbers don't always tell you what the advertising actually changed in people's minds. Did consumers become more aware of the brand? ...
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Lowe’s “Earn Your Sunday” AdMiration
Blog Advertising
AdMiration feature: Lowe’s “Earn Your Sunday”
September 24, 2026
For this week’s AdMiration feature, we looked at consumer response to Lowe’s “Earn Your Sunday” ad, the latest spot from the retailer’s NFL platform, which puts three of football’s biggest stars to ...
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Fanta Halloween Reveal AdMiration
Blog Advertising
AdMiration feature: Fanta’s “Halloween Reveal”
September 17, 2026
For this week’s AdMiration feature, we looked at consumer response to Fanta’s Halloween Reveal ad — the launch film for Fanta’s Haunted Universe, the brand’s first original Halloween world and its ...
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Jif's JIF JIF JIF JIF AdMiration
Blog Advertising
AdMiration feature: Jif’s “JIF JIF JIF JIF”
September 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Jif’s “JIF JIF JIF JIF” ad — part of the brand's first major refresh campaign in 30 years. Read on to get our 3-2-1 snapshot of ...
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Blog Advertising
AdMiration feature: RYZE Superfoods’ “What would happen if you felt a little bit better every day?”
August 20, 2026
For this week’s AdMiration feature, we looked at consumer response to RYZE Superfoods’ “What would happen if you felt a little bit better every day?” ad, part of the brand’s “Feel Better Every Day” ...
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Blog Advertising
AdMiration feature: Carlsberg’s “If Carlsberg Did Summer”
August 13, 2026
For this week’s AdMiration feature, we looked at consumer response to Carlsberg’s “If Carlsberg Did Summer” ad — the first campaign to carry the iconic “If Carlsberg Did…” line since 2016. Read on to ...
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Blog Advertising
AdMiration feature: Milo’s Tea Co. “Tastes Like Milo’s”
August 6, 2026
For this week’s AdMiration feature, we looked at consumer response to Milo’s “Tastes Like Milo’s” — a warm, family-oriented summer spot from a brand that has been brewing the same recipe since 1946. ...
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Blog Advertising
AdMiration feature: BUBBA burger’s “You BUBBA Believe It: Security Cam”
July 30, 2026
For this week’s AdMiration feature, we looked at consumer response to BUBBA burger’s “Security Cam,” the latest spot in the brand’s “You BUBBA Believe It” platform. We tested the ad with US consumers ...
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Blog Advertising
The Super Bowl meets Valentine’s Day in 2027. Are brands ready?
July 28, 2026
In 2027, Valentine’s Day and the Super Bowl fall on the same day for the very first time. Will one of the biggest sports events in the world compete with one of the biggest gifting and dining ...
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