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Does patriotism still sell? What consumers think about Americana in advertising — and how to get it right
July 9, 2026
The US recently celebrated a big milestone — 250 years as a nation — but political tensions remain high. Patriotic symbols once united Americans and made them feel proud, but in this political ...
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Blog Advertising
AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”
July 2, 2026
With the Fourth of July around the corner, American pride is in the air. And Truly Hard Seltzer’s “Drop”, tied to its sponsorship of US Soccer, shows how much you can do with just ten seconds. Read ...
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Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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Blog Advertising
AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”
June 18, 2026
For this week's AdMiration feature, we looked at consumer response to Paddy Power's "Nobody Does Football Better Than Us" ad, released ahead of this year's FIFA World Cup in the UK. Read on to get ...
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Blog Advertising
10 lessons the World Cup taught us about great advertising
June 11, 2026
The 2026 FIFA World Cup is the biggest advertising moment of this year. We analyzed ad campaigns from some of the biggest FIFA sponsors (Budweiser, Stella Artois, Don Julio, Casamigos, Dove, ...
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Blog Advertising
AI assistant ads: What consumers think about advertising in LLMs
June 10, 2026
Ads are coming to AI assistants. The only real question now is whether users will accept them. To understand where consumers stand, we surveyed 1,000 LLM users in the US to uncover what today's early ...
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Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
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Blog Advertising
AdMiration feature: Coca-Cola’s “Bubbling Up” & “Uncanned Emotions”
June 4, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Coca-Cola's FIFA World Cup 2026 campaign — "Bubbling Up" and "Uncanned Emotions," the first two films in a ...
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Blog Advertising
AdMiration feature: Michelob ULTRA’s “The Superior Match”
May 28, 2026
For this week’s AdMiration feature, we looked at consumer response to Michelob ULTRA’s “The Superior Match” ad, released ahead of this year’s FIFA World Cup, which promotes the brand as the official ...
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More to explore

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The State of Creative Effectiveness
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